B2Group Rolls Out UK's First National Business Census and Signs Daisy Group plc as Telco Sector Partner

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B2Group is rolling out The SME Census - the first-ever continuous telephone survey of three million UK SMEs - to provide high-value, sector-exclusive lead generation and customer creation solutions for b2b blue-chips.

Consistent with our ambitious growth plans, we are partnering with B2Group to complement our lead generation programme, helping to drive the business' organic expansion. We have worked hard with B2 to ensure the customer acquisition process is as smooth as possible.

Lead generation specialist B2 is currently contracting with a number of partners in a wide range of industries - from telecommunications to financial services, and IT to utilities - on a sector-exclusive basis. B2's partners will benefit from having exclusive access to thousands of pre-qualified leads who, by completing The SME Census, have already given information about products and services they require.

Integrated voice and data provider Daisy Group plc is working with B2 as its first fully contracted partner. Stuart Cordingley of Daisy Group said: "Consistent with our ambitious growth plans, we are partnering with B2Group to complement our lead generation programme, helping to drive the business' organic expansion. We have worked hard with B2 to ensure the customer acquisition process is as smooth as possible."

B2Group is headed by a senior management team with decades of lead generation expertise. Leading the business is CEO Jeremy Whitaker, formerly of DLG and EHS Brann. Reporting to Whitaker are:

  • Andrew Colwell, marketing director, previously at LBM, Energis, Trinity Mirror and Bank of

Scotland

  • Roger Lingard, commercial director, formerly at Freedom Finance, Gillette, and Procter &

Gamble

  • Phil Foster, operations director, previously at LBM and Capital Bank
  • Ciaran Hamilton, technology director, formerly of Primogen Solutions, Eurocall and Sema

Group

  • Dave Craft, sales director, formerly of DLG and ex managing director of EHS Brann

Discovery

  • John Robinson, special projects director, previously at CDMS and Littlewoods.

B2 is backed by a dynamic group of entrepreneurial investors and the company has expansion plans in both the UK and international markets, with the US as its next target.

Non-executive directors include: Andy Hart, formerly board director of DMGT, Diageo and Ask Jeeves; Bankhall founder and Money Extra chairman Simon Taylor, and corporate finance specialist Tony Ford, of Ford Campbell.

Jeremy Whitaker, CEO of B2Group, said: "The traditional model of data-driven marketing, through list rental and cold-calling, is broken. In these tough economic times, UK businesses are looking to outsource more of the customer acquisition process to improve ROI and reduce fixed costs.

"B2Group is about to change the way our clients generate new business. Using our proprietary database, collated over the last two years from more than 90 sources, we will be conducting the UK's first-ever comprehensive telephone survey of the hard-to-reach SME sector. This exercise will enable us to deliver market leadership, and improved ROI for our chosen sector-exclusive b2b partners."

For more information, contact Ian McCawley, Georgia Field or Andrew Boyers at Eulogy! PR on 020 7927 9999 or firstname@eulogy.co.uk

About B2Group

Manchester-based B2Group launched in 2010 as a business-to-business lead generation company specialising in customer creation for its clients, with a business model that reduces risk while increasing return on investment. The business is led by a team of b2b customer acquisition experts and is backed by a number of high-profile investors.

B2 has spent two years developing its proprietary data asset - for which it owns all IP - from more than 90 sources including, uniquely, web-based information alongside traditional feeds. B2 is the first major data owner to actively restrict access to its database to sustain response and prevent erosion of list quality.

B2 is the UK SME Champion. Its SME HUB provides active networking support opportunities to give businesses the tools to grow successfully. SME VOICE provides a collective speaking platform for the community's views and concerns to be heard. SME CENSUS is a unique resource for firms to outline required products and services to big businesses.

About Daisy Group plc

Daisy is a leading provider of integrated voice and data services to the small-medium business market. Daisy provides a combined product set including access, hosting, voice, managed services and mobile telephony. Offering business-quality communications with unrivalled and award-winning customer care, the company operates from its business centres in Lancashire, London, the Midlands and the Northumberland.

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