Loud and Clear?: Drucker Apps Looks at Whether Facebook has Really Faced Up to What its Customers Value

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The Drucker Institute at Claremont Graduate University today added a new topic to Drucker Apps, an ongoing conversation about bettering society through effective management and responsible leadership.

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“What the people in the business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer.”

The Drucker Institute at Claremont Graduate University today added a new topic to Drucker Apps, an ongoing conversation about bettering society through effective management and responsible leadership.

This latest addition to Drucker Apps was inspired by Facebook CEO Mark Zuckerberg’s recent admission that his company had “missed the mark” by failing to provide adequate privacy measures for users. Taking part in the running dialogue around this topic will be renowned leadership expert Ken Blanchard; tech blogger Robert Scoble; and others with insights into consumer behavior.

As with every installment of Drucker Apps, this online dialogue is informed by the words of Peter F. Drucker, the father of modern management. In this way, Drucker Apps ties the timeless wisdom of one of the great thinkers and writers of the 20th century to the hottest issues of today, all delivered by the latest in 21st-century technology.

“What the people in the business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer,” Drucker wrote 1964 book Managing for Results. “Only by asking the customer, by watching him, by trying to understand his behavior, can one find out who he is, what he does, how he buys, how he uses what he buys, what he expects, what he values, and so on.”

We invite you to join our Drucker Apps conversation about delivering the customer what he or she values. We open things up with this question: Has Facebook really listened to the customer, as Drucker prescribed, or has it fallen short?

To participate, please visit: http://apps.druckerinstitute.com.

About the Drucker Institute
The Drucker Institute at Claremont Graduate University is a think tank and action tank whose purpose is to better society by stimulating effective management and responsible leadership. It does this, in large part, by advancing the ideas and ideals of Peter F. Drucker, the father of modern management.

The Institute acts as a hub for a worldwide network of Drucker Societies: volunteer-driven organizations that are using Drucker’s teachings to bring about positive change in their local communities.

In addition, the Institute maintains a digital archive of Drucker’s papers; undertakes research that builds on Drucker’s writings; offers an annual $100,000 prize for nonprofit innovation; produces curricular material that distills Drucker’s decades of leading-edge thinking, including a management training system called Drucker Unpacked; applies Drucker’s work to current events (through a regular online column in Bloomberg Businessweek by Institute Executive Director Rick Wartzman and through a social media tool called Drucker Apps); and hosts visiting fellows with Drucker-like insights and values.

The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito Graduate School of Management, which is training the next generation of leaders and managers to do good while they do well.

For more on the Drucker Institute, please visit: http://www.druckerinstitute.com.

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