Appbistro Launches Marketplace for Facebook Business Pages

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Previous Facebook and Zappos employees launch application marketplace aimed at helping Facebook Page owners create engaging and viral presences on Facebook.

Ryan Merket, former Developer Relations Manager at Facebook, has launched a new service-oriented website aimed at simplifying and promoting the use of tab applications on Facebook fan pages. The website, http://www.appbistro.com, is positioned as a marketplace for Facebook developers to sell their once-hard-to-find applications while providing a simple way for Facebook fan page owners to customize their pages.

Facebook fan pages have become a popular way for businesses to advertise various products and services, and tab applications allow them to add interactive elements and custom functionality. Unfortunately, such applications have not been readily available and have therefore tended to be quite pricey. They have also proven difficult for page owners to add.

“Appbistro provides an API that allows existing tab applications to start generating immediate revenue,” says Merket, CEO of Appbistro. “The same API enables Facebook page owners to add the tab applications without having to know HTML code or other computer language. They simply log into Appbistro with their Facebook account information, select the desired application and then, within one or two minutes, can have the new tab featured on their page.”

Appbistro’s primary goal is to provide a solid and recognizable marketplace for application developers to sell their work, part of which is ensuring ease of use for those who wish to install the applications. Until now, applications have either been commissioned or marketed by individual, guerrilla efforts with little guarantee of success. Appbistro organizes applications according to their functionality and displays them according to their relevancy for the type of business being advertised.This means applications are seen only by page owners to whom they are relevant, increasing their opportunity for sale.

“After working as an independent developer and managing developer relations at Facebook, I understand how frustrating it can be for developers to get their work recognized, much less paid for,” says Merket. “What we’ve done with Appbistro is given these developers prime real estate in an online shopping window. We’re taking them from the position of ‘starving artist’ and turning them into independent retailers.”

Appbistro was a top 10 company out of hundreds who applied to launch at the Disrupt conference, TechCrunch.com's inaugural conference in New York attracting over 1,500 leading technology innovators and investors and over 150 startups.

To learn more about Appbistro, visit the site at http://www.appbistro.com. At launch, Appbistro featured more than 35 applications available for immediate download. Applications feature editorial comments and reviews and are available at no charge this week only.

About TechCrunch Disrupt

TechCrunch Disrupt (http://disrupt.techcrunch.com), May 24-26 2010, at 570 Washington Street, is TechCrunch’s inaugural conference in New York attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.

About TechCrunch

TechCrunch (http://www.techcrunch.com) is a leading technology media network, dedicated to obsessively profiling and reviewing new Internet products and companies. Founded in 2005, TechCrunch and its network of websites reach over 8 million unique visitors and more than 25 million page views per month. TechCrunch operates a global network of websites including dedicated properties in Europe and Japan as well as specialized industry websites including MobileCrunch, CrunchGear, and TechCrunchIT. TechCrunch’s CrunchBase, is the leading, open database about start-up companies, people and investors. In addition to Disrupt, TechCrunch hosts other conferences and events, including The Crunchies Awards and various meet-ups worldwide serving as community platforms for industry conversation and collaboration.

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Ryan Merket
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