APT to Host Webinar on Quantifying and Maximizing Marketing Effectiveness

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APT will host a new webinar, titled “The Ultimate Marketing Question: How to Quantify Marketing Effectiveness and Use It to Maximize ROI,” on June 15th, 2010

The Ultimate Marketing Question: How to Quantify Marketing Effectiveness and Use It to Maximize ROI

Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn Management Systems for CP Manufacturers and Retailers, today announced that it will host a webinar titled “The Ultimate Marketing Question: How to Quantify Marketing Effectiveness and Use It to Maximize ROI” on Tuesday, June 15th, 2010 at 2:00 PM EDT.

The webinar is the eighth in APT’s 2010 Webinar Series for Retail and CPG executives this year. It will feature Eric Schimmel of APT. In today’s economy, CPG companies have a finite bucket of marketing dollars, and each one could either push their brand forward, or just go down the drain. Mr. Schimmel will discuss how APT’s Test & Learn™ provides marketing executives with an efficient, reliable, and rigorous method for analyzing marketing effectiveness across multiple channels, and how to build a rich collection of insights that, in turn, enhance strategic decision-making and maximize the returns on every marketing dollar.

In this webinar, you will learn how to quantify marketing effectiveness within your organization and use it to maximize ROI. Register now for this webinar. Attendees will receive a complimentary copy of an executive white paper on this subject. For more information, or to request a copy of the white paper, please email webinars(at)aptmail(dot)com.

APT CPG and Retail Webinar Series 2010
APT’s 2010 Webinar Series is designed to provide insight to both CPG manufacturers and Retailers on best practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for our upcoming 2010 webinars and learn how to better evaluate programs, gain insights that accurately predict the impact of new initiatives, and develop targeted offerings that will strengthen your business’s bottom line. For more information, or to view past webinars on-demand, visit http://www.APTWebinars.com or contact us at (877) 400-2559.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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Cathy Baker
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