Arkansas Federal Credit Union Identifies Coaching Opportunities with FMSI’s Lobby Tracking System (LTS)

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Arkansas Federal Credit Union has effectively utilized the LTS product to track, analyze and identify coaching opportunities – resulting in a dramatic improvement in employee performance and ultimately led to an increase in their sales and service.

Financial Management Solutions, Inc. (FMSI) is pleased to announce Arkansas Federal Credit Union’s (AFCU) recent successes with the FMSI Lobby Tracking System (LTS). With over 83,000 members and 13 branch locations, AFCU has effectively utilized the LTS product to track and analyze member interactions – resulting in a richer member experience.

Over the years Arkansas Federal has experienced increasing levels of lobby traffic and needed a tool to help them determine the appropriate staffing levels in various member service specialties as well as a tool to help them determine quantifiable member interactions. By implementing the LTS system this added a dedicated resource that allowed AFCU to track and analyze the member interactions with Member Service Specialist and add that missing tool to AFCU’s tool belt. Tammy R. Christian, AVP/Branch Operations for Arkansas Federal Credit Union, elaborated on this by stating, “The Lobby Tracking System enables our Branch Managers to analyze historic data such as assist times per product and cross-sell ratios. Having this information readily available supports them in making critical staffing and training decisions. We have realized sizeable gains in our sales and service levels as a direct result.”

Another benefit AFCU has experienced with LTS is a substantially enhanced member sign-in process. Specifically, when a member arrives at one of their branches they immediately go to a self-directed kiosk and sign themselves in with all the pertinent information for their visit. The LTS system in real-time then notifies all the staff connected to the LTS web-based branch network that they have arrived. Tammy recently described this experience by stating, “The LTS eClipboard queue management feature led to a seamless and professional process that our members have appreciated.”

About Arkansas Federal Credit Union
Arkansas Federal Credit Union started as Little Rock Air Force Base Federal Credit Union in March of 1956 by seven airmen. During our first year of operation there was only one employee who was housed in a room in the airman’s barracks and our total assets at the end of their first month was $579.79. Fast forward fifty-five (55) years, AFCU has thirteen branch locations, serves over 83,000 members from over 500 employer/associational groups and have assets are in excess of $800 million. Please call 800-456-3000 or go to for more information.

About Financial Management Solutions, Inc. (FMSI)
Located in Atlanta, GA and established in 1990 FMSI provides easy-to-use, yet sophisticated, systems – The Teller Management System™ (TMS) and The Lobby Tracking System™ (LTS) – that allows you to manage and staff to meet service and sales needs like never before. We offer you the ability to schedule your team throughout your branch network, and to manage them through easy to read color graphics and succinct management reports. FMSI helps enhance performance management information exclusively with financial institutions of all sizes throughout the United States. Visit the company’s Web site at or call 877.887.3022. To schedule a complimentary online demonstration of The Lobby Tracking System™, click here

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Chad Davis
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