Magic Hat Pouring Partner of the Year Award Awarded

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Frank B. Fuhrer Matures Well With Little Time; Second Straight Year of Commendable Carrying

June 1, 2010 The Magic Hat Brewing Company had another strong year in beer in 2009. The Vermont-based brewer knows well that their 22% increase in overall depletions, 77% increase in seasonal depletions and 15th consecutive year of double-digit growth of #9 could not have been achieved without their dedicated, delivering distributors. Each year, Magic Hat sets one distributor apart from the rest with the awarding of the coveted Pouring Partner of the Year Award. This award goes to the distributor that best represents their unending commitment to the brewer’s values and their passion for being undyingly Distinctive, Theatrical and Irreverent.

Frank B. Fuhrer Matures Well With Little Time
Second Straight Year of Commendable Carrying

Magic Hat’s 2009 Pouring Partner of the Year Award goes to Frank B. Fuhrer Wholesale, serving the greater Pittsburgh, Pennsylvania area. Fuhrer had a fantastic 2008 with Magic Hat distribution. In 2009, Fuhrer kept up their lightning pace and helped to grow overall Magic Hat volume by a sexy 32%. #9 volume in the Pittsburgh area grew by a whopping 39%. Overall, Magic Hat gained 125 net new draft lines in the greater Pittsburgh area. Says Bill Keane, Divisional Deputy of Ales and Sales for Magic Hat’s Northeast region, “The Fuhrer management team collaborates with us like a true partner. They fully embrace our brand priorities and go-to-market strategies, engage in constant, two-way communication and have shown a strong willingness to invest resources to help continue to build the Magic Hat brand. They are truly a pleasure to work with.”

Magic Hat wishes to give heartfelt thanks and appreciation to the team at Frank B. Fuhrer Wholesale for two amazing years of partnership and a 2010 that is shaping up to be magnificent.

Magic Hat Brewing Company Contact: Aubrey Volbrecht, (802) 658-2739

Frank B. Fuhrer Wholesale contact: Lou Tucci, Import/Specialty Brand Manager, 412 904-9021

Magic Hat Brewing Company and Performing Arts Center, creators of #9®, Circus Boy®, four seasonal offerings, the I.P.A. On Tour series and a revolving roster of Odd Notions, supports the arts community and reminds you that safe sex is great sex. “Get tested, Get a condom, Get it ON!”

The Magic Hat Brewing Company, 5 Bartlett Bay Road, South Burlington, VT 05403

http://www.MAGICHAT.NET

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Aubrey Volbrecht
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