“Rich media is the preferred vehicle for today’s online marketers to engage consumers,” said David Koretz, CEO of Adventive.
New York, NY (PRWEB) June 21, 2010
Adventive, Inc., a leading provider of user experience-driven display advertising announced today the Beta release of their self-serve rich media ad builder.
“Rich media is the preferred vehicle for today’s online marketers to engage consumers,” said David Koretz, CEO of Adventive. “Video, social media integration, and even e-commerce can be delivered through an ad unit. However, rich media has been reserved for only those marketers with deep pockets and expensive in-house technical skills.”
Adventive’s self-serve platform shatters the cost and complexity barriers keeping marketers from utilizing rich media and going beyond static and text ads.
“Our monthly subscription of $299 per user, per month enables any marketer to build unlimited ads. Our annual subscription costs less than half the price of building a sinle comparable ad unit from the legacy rich media shops,” said Chris Boucher, Director of Product Management. “Adventive combines amazing capabilities with A-B testing so the advertising is constantly optimized to make your advertising dollars go farther.”
“The design goal was to be dead-simple,” said Koretz. “We fundamentally believe that ease-of-use will promote use. Anyone capable of uploading photos into Facebook™ or dragging images onto a PowerPoint™ slide can build greats ads.”
Adventive’s platform allows marketers and agencies to upload their existing creative assets and easily build engaging rich media units from them. “We embraced the marketer/agency relationship in our design”, said Boucher, “The self-serve model encourages marketers to A-B test messages and calls-to-action, while leveraging the creative work their agency or designer produced”.
Pre-built drag & drop applications are included in the platform, including Facebook, Twitter™, Yahoo!™ Maps, a video player, and a lead capture form that directly integrates into your CRM system.
“During our beta period, we will be building custom applications for our early adopters. Once built, their marketing folks can drag & drop them into future campaigns with new creative backdrops and be up and running in minutes instead of weeks," said Koretz.
Publishers who license Adventive’s ad builder gain a competitive advantage on inventory differentiation and margin protection. “More and more of our publisher partners are looking for inventory differentiation”, said Boucher. “It’s a double-edge sword. Supporting rich media is becoming a must, but clients are pushing the creative and serving fees onto the publishers and it’s killing their margins. Being able to build as many ads as their client needs at a fixed cost is a huge win”.
Once built, ads are served by Adventive’s rich media ad serving and ROI reporting platform, compatible with all major ad serving platforms, on a CPM basis.
Adventive’s ad builder is now available for Beta use. Interested parties may contact Adventive Sales at 212-601-9099.
Adventive is a dead-simple rich media ad builder for instantly creating and delivering engaging interactive experiences. Advertisers can shrink production windows from weeks to minutes, with a drag & drop interface for building great ads with no development costs.
More information can be found at http://www.Adventive.com.
Facebook is a registered trademark of Facebook, Inc; PowerPoint is a registered trademark of Microsoft Corporation. Twitter is a registered trademark of Twitter, Inc. Yahoo! is a registered trademark of Yahoo!, Inc. All other trademarks are the property of their respective owners. All rights reserved.
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