Our ongoing relationship with CBL allows Coca-Cola Enterprises to continue to provide world-class customer service to a strong portfolio of shopping outlets
Chattanooga, Tenn. (Vocus) June 4, 2010
CBL & Associates Properties, Inc. (NYSE:CBL) today announced a continuation of their comprehensive marketing alliance with Coca-Cola Enterprises, the world’s largest manufacturer and distributor of Coca-Cola products. The multi-year agreement covers vending, sponsorships, promotions and mall advertising in 86 regional malls/open-air centers located in 27 states.
CBL was one of the first national mall owners and developers to contract with Coca-Cola in a mall environment more than ten years ago. As the exclusive beverage vendor, Coca-Cola has exclusive promotional rights within the mall common areas and will also have marketing opportunities at CBL’s shopping centers including new brand introduction, cause marketing and other traffic-driving events.
Commenting on the agreement, CBL & Associates Properties, Inc. President and Chief Executive Officer, Stephen Lebovitz, said, “Our continued collaboration further demonstrates CBL’s strategy of positioning our dominant regional malls as an outstanding marketing and brand development opportunity. For years, Coca-Cola has been able to engage its core customers at our malls and we have been able to demonstrate the marketing value within CBL properties. We look forward to continuing our strong partnership with Coca-Cola.”
“Our ongoing relationship with CBL allows Coca-Cola Enterprises to continue to provide world-class customer service to a strong portfolio of shopping outlets,” said Patricia Coe, Director, National Specialty Retail, Coca-Cola Enterprises. “We are confident that this agreement will continue to bring rewarding results by building both brands and refreshing millions of shoppers.”
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 162 properties, including 86 regional malls/open-air centers. The properties are located in 27 states and total 85.9 million square feet including 2.2 million square feet of non-owned shopping centers managed for third parties. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St. Louis, MO. Additional information can be found at cblproperties.com.
Contact: Barb Faucette, Vice President – Mall Marketing, 423.490.8637, barb_faucette(at)cblproperties(dot)com