New Wine-Food-Travel Guidebook Leverages Crowdsourcing for Growth

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Wineopolis is a new wine-food-travel guidebook series that leverages crowdsourcing to blend the feedback and expertise of its Citizens as featured suggestions in the published guidebook.

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Our goal at Wineopolis is to empower 'Citizens' to publish content at the community and give them a chance to be featured in our published Citizen’s Guides. Ultimately, I hope to empower more Citizens to become Wineopolis authors.

Wineopolis has just released its Citizen’s Guide to Napa and Sonoma; a travel guide, wine-tasting companion and trip log, blended with an online community. Wineopolis is a woman-owned travel and technology venture, started in 2009 by author and noted wine expert, Heidi Butzine.

Targeting both life-long and aspiring wine lovers, the Citizen’s Guide features places to “Wine, Dine, See and Stay.” The book also gives readers a brief wine-tasting lesson, history about the region, trip logs and wine-tasting journals for travelers to log in their experiences.

Along with the book, readers can connect with other wine-lovers at Using the power of print to build an online social community, Wineopolis just launched its website in May 2010 with the goal of getting travelers to share experiences and connect with other Wineopolis “Citizens.” also features many interactive marketing benefits to wineries and other wine-related businesses.

Anyone can sign up at for free. Features include:

  • Wine-centric member profile pages, discussion groups, video and photo uploads
  • Destinations Directory featuring winery, restaurant, hotel and attraction pages and Citizen ratings
  • Interactive online suggestions update the latest “must-do” activities
  • Informative blogs inspire Citizens to expand their travel adventures with tastings and wine-food pairings
  • Travelers can even leave a 60-second recorded testimonial for recommendations to the community

“I didn’t want to produce a static travel guide but instead to blend the book with a wine-focused community,” says Butzine. “Our goal at Wineopolis is to empower “Citizens” to publish content at the community and ultimately give them a chance to be featured in our published Citizen’s Guides. Ultimately, I hope to empower more Citizens to become Wineopolis authors.”

“Reading the book is like talking with a friend,” adds Butzine. Written as an easy going chat-style book, it offers tips to help travelers practice their wine-tasting skills. “I have had so many up-and-coming wine lovers ask me about wine. It’s really interesting to see how much they want to learn about wine but are still intimidated by it. I kept this in mind when writing the book.”

The Guide to Napa and Sonoma is the first in a series of Wineopolis Guides to be released this year, featuring several notable wine regions across the U.S. “We’re targeting travelers who are choosing to ‘go local.’ The book is designed to whet the appetites of readers and inspire them to get out and explore wine country in their own backyard,” Butzine continues. Wineopolis has plans to release Guides next year to feature wine regions in Europe and South America.

The Guide is published by Wineopolis Press and available through

The Author
Heidi Butzine has studied food and wine pairing with local experts throughout France and completed wine study courses at the Culinary Institute of America in the heart of Napa Valley. Heidi’s journey continues to build upon her experiences traveling to wine regions across the globe and gathering first-hand knowledge about regional wine and food. In 2006, Heidi began writing articles for her company’s wine-travel blog. In 2010, she authored the Wineopolis Citizen’s Guide to Napa and Sonoma. Heidi Butzine is also the author of the Certified Wine Expert Training Book offered exclusively through the Bartenders Association Internationale and is currently an advisor for the association’s wine training program. Heidi Butzine is a member of the International Food, Wine & Travel Writers Association.

Contact Info:
Wineopolis Press
Heidi Butzine, Founder
409 N Pacific Coast Hwy, #260, Redondo Beach, CA 90277
Tel: (888) 943-6628, Ext. 10003

Media Note:
Review copies are available on request.


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Heidi Butzine
Wineopolis Press
1-888-943-6628 ext. 10003
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