Many companies will say they’re nimble, but very few actually are. Being nimble is about your ability to adapt quickly to the new challenges and opportunities you should be thinking about today.
Studio City, CA (PRWEB) June 1, 2010
Semantic Universe has announced the release of a much anticipated report on the future of publishing, entitled Nimble: A Razorfish Report on Publishing in the Digital Age. Semantic Universe was a researcher partner on the report authored by Rachel Lovinger, a Content Strategy Lead at Razorfish, one of the leading interactive agencies working with Fortune 500 clients worldwide to optimize digital content.
"To succeed as a digital content producer you need to be Nimble," Lovinger asserts in the report. "Many companies will say that they’re nimble, but very few actually are. Being nimble is about your ability to adapt quickly to the new challenges and opportunities you should be thinking about today; things like, the explosion of new media devices, the world-domination of social networks, and consumers’ growing expectation of first-class digital experiences. And it’s about how prepared you are to face the opportunities coming in 5 or 10 years, the ones that haven’t even been predicted yet."
Semantic technologies are a key component of future publishing trends, so Semantic Universe worked closely with Lovinger to explore these ideas and get straight to the experts. In over 20 interviews with people at The New York Times, the BBC, the Wall Street Journal, TalkingPointsMemo, CBS Interactive, and Next Issue Media, Lovinger spoke with semantic technology experts who have been exploring ways that linked data and semantics can change content experiences.
Many of these experts will be speaking at SemTech 2010. Lovinger herself will present her report as a featured speaker at the SemTech Conference, which takes place in San Francisco, June 21-25, 2010 at the San Francisco Hilton in Union Square. The conference's industry track, "Semantic Publishing" is one of the more highly anticipated features of the conference and, this year, is sponsored and led by Razorfish. SemTech is in its sixth year and has grown into the world's largest conference on semantic technologies.
To read Nimble Report, visit Nimble. To register for the SemTech 2010 Semantic Publishing track featuring Lovinger's presentation, visit http://www.semtech2010.com/publishing
To register for press credentials, visit http://semtech2010.semanticuniverse.com/press.htm
As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support their clients’ business needs, such as launching new products, repositioning a brand or participating in the social world.
About Semantic Universe
Semantic Universe is the semantic community’s trusted information resource. Semantic Universe owns and operates the Semantic Technology Conference. The SemTech Conference is the world's largest conference on semantic technologies, and is the only event focused on the commercialization of semantic technologies, bringing the most recognized names, knowledge, leadership, and innovation in the semantic community together at one location. For more information about Semantic Universe or SemTech 2010, visit SemanticUniverse.com, email info (at) semanticuniverse (dot) com, or call (310) 337-2616.