Bringing Penman on board now gives us a comprehensive plan to drive awareness built by some of the best minds in the public relations game.
Austin, TX (PRWEB) June 1, 2010
Penman PR, Inc., one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation, has been selected to represent Austin Cycle Camp, Central Texas’ only fitness camp dedicated solely to helping cyclists of all abilities get fitter, faster, stronger and stay safer on the roads.
Penman PR will utilize its industry and media expertise to develop and implement a strategic public relations campaign designed to increase visibility and brand awareness for Austin Cycle Camp’s skills clinics, individual and group training and destination camps.
Whether for fun, fitness or performance, Austin Cycle Camp works with each client to help them achieve maximum results from every cycling workout. Austin Cycle Camp co-owners and lead instructors Trey Steele and Dave Appel ensure that all instructors are USA Cycling Certified coaches and cycling enthusiasts whose backgrounds include Ironman triathlons, multi-day rides, criterium racing, personal training, nutrition and instructional design.
Austin Cycle Camp was recently chosen to ride for EpicPlanet.tv, the creator and publisher of epicRIDES™ virtual cycling training videos. Steele and Appel have plans to create a multi-day destination camp that coincides with the routes on the soon to be released DVDs: Epic Austin and Epic Texas Hill Country.
“As a new and emerging business, we are always looking for opportunities to introduce our brand to cyclists, said Steele. “Bringing Penman on board now gives us a comprehensive plan to drive awareness built by some of the best minds in the public relations game.”
“As a cycling enthusiast myself, I took the plunge and joined Trey and Dave for eight weeks of Austin Cycle Camp training and have been stunned by the difference in my overall performance,” said Patti D. Hill, founder and managing principal of Penman PR. “Austin Cycle Camp is a rare opportunity for the beginner to the advanced cyclist to get more from the sport from a winning combination of resources. Austin Cycle Camp offers the wisdom and insight that allow goals to transform into realities."
The Austin Cycle Camp public relations campaign was developed and is being implemented by Hill.
About Austin Cycle Camp
Austin Cycle Camp helps cyclists ride farther and faster than they’d ever thought possible. Whether a cyclist has been riding for two months, two years or two decades, Austin Cycle Camp can help improve performance. Austin Cycle Camp options range from single workshops, individual or group training packages, destination camps or a combination of all, which provides cyclists what they need to push past their limits and discover a new level of fitness and confidence on the road.
For additional information, visit http://www.AustinCycleCamp.com.
About Penman PR
Penman PR is one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. Penman PR proactively engages in the art and science of establishing and promoting brand value by mapping public relations strategies and tactics against its clients’ business objectives. Penman excels at implementing company and product launches, branding and re-branding, positioning companies for acquisition, raising stock price, maximizing industry events, business attraction and retention and overthrowing the competition. Visit Penman at http://www.penmanpr.com.
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