Lyra Delivers Two New Reports Featuring In-Depth Analysis of the Color Laser Market

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Lyra Research has released two new reports that deliver vital worldwide forecast data and analysis for the color laser market. The color laser reports—Color Laser Printers: Worldwide Forecast, 2006–2013 and Color MFPs Still the Bright Spot of the MFP Market: Worldwide Forecast, 2006–2013—are based on key findings from Lyra’s Hard Copy Industry Advisory Service (IAS) second-half 2009 Forecast 360.

Lyra Research, the digital imaging authority (http://www.lyra.com), has released two new reports that deliver vital worldwide forecast data and analysis for the color laser market. The color laser reports—Color Laser Printers: Worldwide Forecast, 2006–2013 and Color MFPs Still the Bright Spot of the MFP Market: Worldwide Forecast, 2006–2013—are based on key findings from Lyra’s Hard Copy Industry Advisory Service (IAS) second-half 2009 Forecast 360.

Color Laser Printers: Worldwide Forecast, 2006–2013 explores how the recession, high per-page costs, and poorly defined office color applications caused this market to decline in 2009. However, as the economy improves and vendors develop new products, applications, and pricing strategies targeted toward small and medium-size businesses (SMBs), shipments are expected to grow.

The report examines the shift in the product mix that is occurring in the color laser market. Shipments of workgroup color laser printers are on the decline as a result of SMBs, small office/home offices, and some low-volume corporate printing environments performing short-run color printing on personal color lasers and the strong sales of color MFPs in higher-volume environments. In the long term, the introduction of new business-class ink jet devices that feature faster speeds, lower cost per page, and acceptable black print quality will impede the growth of the single-function color laser market.

This report discusses shipments and revenue for the personal and workgroup color laser markets by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific. Average sales prices and installed base figures for the forecast period are also included. For more information on Color Laser Printers: Worldwide Forecast, 2006–2013, please visit http://lyra.ecnext.com/coms2/summary_0290-1047_ITM.

Color MFPs Still the Bright Spot of the MFP Market: Worldwide Forecast, 2006–2013 discusses how, despite suffering a double blow from the recession, the overall color MFP market is expected to achieve double-digit growth—12 percent per year—through 2013. The first blow to this market came in the form of a reduction in capital expenditures. Color MFP shipment growth fell off sharply in 2009 as customers scaled back their purchases. The second blow to the color MFP market occurred when the migration to color devices began to stall over the last several years. Color copying and printing is more expensive than monochrome in nearly every aspect and, as a result, customers have turned away from color MFP purchases in favor of less expensive monochrome MFPs. In spite of these challenges, shipments and revenue for the color MFP market are expected to continue their positive climb over the next few years.

The report features shipment and revenue figures for the desktop, convenience, full-time office, and production color MFP markets. It also breaks down color MFP shipments by region: North America, Latin America, EMEA, and Asia Pacific. For more information on Color MFPs Still the Bright Spot of the MFP Market: Worldwide Forecast, 2006–2013, please visit http://lyra.ecnext.com/coms2/summary_0290-1059_ITM.

“These reports deliver significant insight into the factors that have had a dramatic impact on the color laser market over the past few years,” comments Larry Jamieson, director for Lyra’s Hard Copy Industry Advisory Service. “While the recession clearly pummeled the overall printer market, it has had an especially significant impact on the color market. The workgroup color laser printer segment suffered the most, while personal color laser printers and MFPs made inroads. Color may be down, but it is not out. Vendors are adapting to the new printer market norms, and the benefits of short run, on-demand color are changing market dynamics. But although the migration to in-house color offers strong future growth potential, a threat from business ink jet looms on the horizon.”

Ordering the Reports
The two color laser market reports—Color Laser Printers: Worldwide Forecast, 2006–2013 and Color MFPs Still the Bright Spot of the MFP Market: Worldwide Forecast, 2006–2013—can be purchased now for $950 per report. For more information about report purchasing options, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com, or visit Lyra’s online store at http://lyra.ecnext.com/coms2/page_browse.

Sign Up for Lyra’s Free Research Briefs
Sign up now for Lyra’s Hard Copy, Wide-Format, Marking Supplies, Media Supplies, Consumer Imaging, Europe, and China Research Briefs, which feature forecast information and primary research data. The research briefs are delivered via e-mail approximately every quarter. Special bulletins also are distributed that contain information regarding Webcasts and events related to each of the topics in the briefs. To update your profile and add your name to the mailing list, click here http://visitor.constantcontact.com/d.jsp?m=1101693414919&p=oi and enter your e-mail address. Instructions that explain how to join the appropriate list will be e-mailed to you.

About the Hard Copy Industry Advisory Service
Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Lyra’s Hard Copy Industry Advisory Service provides expert analysis and coverage of digital output devices in the office-printing environment, the consumer market, and the small office/home office and SMB markets.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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