“LASHEM™’s formula is truly superior in that it is both efficacious and non-irritating. Our clinical studies substantiate this fact with results that show 25% growth after two weeks,” noted Executive Vice President Tricia Buenvenida
Pasadena, CA (PRWEB) June 1, 2010
Chrislie Formulations, a division of BBeautiful Products LLC, has launched LASHEM™, the latest in lash growth products that have hit the marketplace in the last year. LASHEM™ was specifically formulated to address those consumers who have been dissatisfied with the irritation they experienced in existing eyelash growth products.
Lash growth products have seen a surge in volume growth since the launch of Latisse® last May. Latisse®, the only FDA-approved lash growth product and available only by prescription, reported sales of $50 million last year. Market research firm NPD reported that sales of lash enhancing products in department stores tripled in dollar volume last year.
However, unlike current formulations at retail such as Latisse or Lilash, LASHEM™ is free of prostaglandins, the glaucoma drug that, until recently, powered most eyelash growth products and was associated with numerous side effects that could harm the eyes and change their color. These include itchiness, irritation, redness, and discoloration of the iris.
Instead, LASHEM™, the only dual-patented formula available, provides a unique delivery system that permeates the active ingredient, an oligo polypeptide, directly to the root of the lash, while simultaneously addressing the irritation via a soothing active. The balanced combination of other natural, raw materials including panthenol, biotin, green tea, cucumber, goji berry and grapeseed extracts also delivers strength, antioxidants and other healing properties, to provide optimum efficacy.
“LASHEM™’s formula is truly superior in that it is both efficacious and non-irritating. Our clinical studies substantiate this fact with results that show 25% growth after two weeks,” noted Executive Vice President Tricia Buenvenida. Buenvenida also reported that they were thrilled with the amount of positive consumer feedback LASHEM™ has already received. “Women of all ages are thrilled with LASHEM, that they’ve seen their lashes grow, it is gentle and natural… all very positive feedback,” Buenvenida said. The LASHEM™ formula is also ophthalmologist-tested, paraben free, fragrance free and was not tested on animals.
LASHEM™ Measurable Difference Lash Gel retails for $85.00 and is available at select retailers or via http://www.lashem.com.
About Chrislie Formulations
Headquartered in Southern California, Chrislie Formulations manufactures and sells niche beauty products that are available in premium and salon channels, serving both domestic and international sectors. Chrislie Formulations brings a fresh and innovative approach to the beauty industry, providing technologically advanced and innovative products that consumers want and seek. For more information on Chrislie Formulations, visit http://www.chrislieformulations.com
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