AdShouts.com Launches Monetization Platform for Web Users

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AdShouts.com hopes to save the newspaper industry by changing the flow of online advertising dollars into the hands of consumers.

AdShouts.com (http://www.adshouts.com), a global monetization platform for web users, has officially launched.

AdShouts is an infomediary that is redefining the way consumers and advertisers communicate and do business through its proprietary monetization platform.

The AdShouts platform gives social web users an opportunity to get paid for participating in social media ad campaigns relevant to their interests and characteristics while maintaining their privacy. With AdShouts users can directly obtain discounts and special deals on sponsored products and services. “With companies like Facebook and Twitter trying to capitalize on our interests and data, we thought it would make sense to create something that enabled web users to profit from their online personal data and participation in social media”, said AdShouts.com CEO and founder Luis Pereira.

AdShouts offers advertisers a direct channel for delivering advertising and direct marketing messages to social web users. “Social networking and social media have been very hard to monetize because users are not in buy mode, most users have learned to ignore ads, and all content wants to be free,” said Luis Pereira. AdShouts creates a unique marketplace and ecosystem that addresses all these challenges.

With more and more consumers spending their time online, advertisers are in need of new and creative ways of getting attention. Unlike old forms of direct mail marketing which invade our homes, waste our time, and destroy our environment, AdShouts are completely opt-in, targeted to a user’s interests and characteristics, and driven by digital media. The expense of advertising is directly paid to target and reward consumers who have expressed interest in a particular product or service while bypassing the gatekeepers of mailing services, search engines, or social networks.

“Changing the flow of advertising dollars from the gatekeers into the hands of consumers is a major benefit to both online newspapers and web publishers,” said Mr. Pereira. He added, “This notion that content should be free could change if users are able to profit on the web.”

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Luis Pereira
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