HammerKit Introduces a New Era of Web Service Design by Launching a Groundbreaking Web Design and Deployment Tool

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HammerKit is ready to publish its revolutionary system for building web sites and applications. The launch takes place at the Webinale web conference in Berlin early June.

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We are entering a new era of dynamism where web designers no longer need to wait for coders to implement ideas. Instead, ideas can be turned into reality right away”, says Mark Sorsa-Leslie, CEO of HammerKit.

HammerKit, a developer of cloud-based web design services, sets to unveil its new web design and deployment system. The new tool enables web designers to go beyond mock-ups and wireframes to building feature-rich web services from scratch without sacrificing the creative work. HammerKit’s official launch takes place in Berlin at the Webinale Web conference (http://www.webinale.de) May 31st - June 2nd 2010.

“To define the segment, we spent six months talking to numerous digital agencies in Finland, Germany and the UK. The pain is palpable, and designer-developer collaboration is inert: It takes too long to complete a web project when the same basic components are being built over and over again, and in times of economic pressure, such craftsmanship is no longer feasible as a model”, says Mark Sorsa-Leslie, CEO of HammerKit.

“In a few years, the idea of initiating a months-long web project will sound silly. We are entering a new era of dynamism where web designers no longer need to wait for coders to implement ideas. Instead, ideas can be turned into reality right away”, Sorsa-Leslie continues.

HammerKit offers everything needed to design and deploy even complex applications. The tool’s magic lies in letting designers copy and paste functionalities, just like they would text and images. HammerKit is targeted at web designers, who want to stay in control of their design and significantly reduce delivery times and costs. Using HammerKit requires no hard coding skills, and the tool is easy to learn and get started with, thanks to a highly intuitive user interface. HammerKit’s open Application Programming Interface (API) lets the user import fully customized functionality components for varying projects.

“In the 70s you didn’t need to master an instrument to make great punk rock music. Today people are searching for tools that let them execute their creativity online without learning complex programming techniques. HammerKit is a tool for the web punk generation”, Sorsa-Leslie says.

For more information please contact:
Mark Sorsa-Leslie, tel. +358 40 580 1962 or email: press(at)hammerkit.com

About HammerKit

HammerKit reinvents web design by making it possible to build amazing web experiences with ease. The complete platform for web service design and deployment utilizes unique component technology, allowing users to build data-centric, feature rich services without coding. We want web designers to go beyond mock-ups and wireframes to building fully functional web sites quicker and more easily than ever before. HammerKit is the tool for the web punk generation. For further information, please visit http://www.hammerkit.com.

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Mark Sorsa-Leslie
HammerKit
+358 40 580 1962
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