How To Win More Business With Your Shorts

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Advertising and Marketing duo introduces Branding Shorts, affordable branded short videos that help small businesses get noticed.

Micki Pagano and Tony Parente, veterans of Madison Avenue and Corporate America bring big brand experience to small business with affordable, entertaining, Branding Shorts. Micki and Tony, a husband-wife team, co-founded Branding Shorts in 2008 to help small businesses, restaurants and authors create awareness for their brand through the power of online video. Branding Shorts videos have won three Aegis Video & Film Awards for outstanding production since 2009.

"The video Branding Shorts produced for us is quite simply outstanding!” says Leslie Crunden, Membership Relationship Manager at the New York State Restaurant Association whose Branding Short “We Serve You” won the 2010 Aegis Award. “They were so easy to work with and brought out the best in everyone.”

“We try to make the whole process easy and fun. And we do our best to work within a client's budget,” says Micki, an award-winning advertising creative director employed by New York's top ad agencies. “We know it’s a tough economy and we want to help maximize our client's branding cost-effectively and creatively.” “In most cases, our Branding Short videos cost less than an average magazine ad. And unlike print ads, their duration and uses are limitless. Branding Shorts can be used in business pitches, on websites, in social networking campaigns and electronic press kits, email blasts, as video signatures and more,” adds Tony, a marketing strategy expert who worked at Fortune 500 companies and also studied and performed at Chicago's Second City. Micki and Tony have created a range of Branding Shorts videos for everything from local restaurants and cooking schools, to Trade Show events and hosting reels, to helping launch new products and services as well as create a buzz for small press authors.

“We offer very affordable options. You can either have us come and professionally shoot at your place of business or we can send you a Flip camera and have you shoot, and send us the footage to edit with all the bells and whistles,” say the duo. “We are very flexible and we love working with people.”

Micki and Tony bring more than 20 years of experience creating award-winning television commercials and big brand marketing strategies to small businesses. For more information, please visit or contact brandingshorts(at)gmail(dot)com.


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Micki Pagano
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