One of the reasons businesses have struggled in recent years is that they have failed to establish proactive communication with their customers and prospects
Granite Bay, CA (PRWEB) June 2, 2010
Co-founders Bartholomew and Eells have 60+ years of combined corporate success but feel their Managed Product Launch service will be their greatest accomplishment. “The value we provide American businesses will exceed any modern strategy for business growth”, Eells stated. They correctly surmised that their proprietary detailed launch model would be far more successful in the corporate-commercial world to create a sales spike in 60 days.
Global Launch Management has few if any competitors in corporate product launch management. CEO Michael Bartholomew remarked, “in addition to helping established companies, we are now talking to startups with great products and services that can’t get vc funding. They want to use a successful product launch to immediately generate the funds needed for growth without relinquishing equity to investors.”
The significant difference between product launch marketing and traditional “old school” marketing, ad campaigns and sales reps. is that the product launch immediately connects the seller of a product or service with every prospect in their target market nationwide or worldwide, in an interactive discussion. This connection is achieved using diverse online and offline media to create channels of instant 2-way communication with prospective buyers. This dialogue allows the launch specialists to establish a strong business relationship with targeted prospects over several weeks.
This relationship enables an idea exchange to learn the prospect’s wants and needs in the launch candidate; important price points, valuable features, benefits, warranties, after sale service, training, future upgrades and much more. These prospect desires are translated to a high demand product on “Launch Day” that was described by its market.
“One of the reasons businesses have struggled in recent years is that they have failed to establish proactive communication with their customers and prospects,” says Peter Eells, GLM’s President.
Bartholomew stated, “the numbers demonstrate that a properly executed launch or relaunch of new or existing products and services can quickly reverse a company’s negative sales trend. It can build higher sustained sales and identify new products in demand by their market. We expect 2010 to be a banner year for us, even in this down economy. As struggling companies realize 5 to 50 times multiple of same period sales from their previous practices, other companies will move to be included.”
To learn more about Global Launch Management and the service it offers industry, visit http://www.GlobalLaunchManagement.com/LaunchControl