New and Exciting Product Launch -- Soul Rolls®

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A reinvention of the egg roll with a Southern twist. Soul Rolls®…‘Like lovin’ in your oven’™ The official launch of the wildly popular "Soul Rolls®" will take place at the Fancy Foods Show - Jacob Javits Convention Center, New York City, June 27- 29, 2010.

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“Soul Rolls®…Like lovin’ in your oven™”

For years, sisters and restaurateurs Betty and Kathy Dixon have been serving a rich fusion of Southern soul food reflecting our country’s Latin, Asian, and African American heritage.

It took this look-alike sister team with a background in restaurants and catering, who through their ingenuity, developed a new product that has caused a food craze and they will now bring it to the retail arena. Soul Rolls® were chosen as one of ‘The Best in Show’ by Good Morning America (GMA) at the NY Fancy Foods Show and appeared on GMA and Food Network - Roker on the Road with Al Roker. Check out the GMA video!

Soul Rolls® is a reinvention of the traditional egg roll with a Southern twist. It brings together fresh ingredients (such as collard greens, marinated meats, onions, green peppers, and tomatoes) seasoned to perfection in a crispy flour tortilla to make a ‘roll with soul’!

The sisters’ new twist to traditional soul food has earned them the title of “The Soul Sisters” and launched the formulation of Soul Sisters Foods Inc. (SSF) to manufacture, market, and sell Soul Rolls® brand of products in response to consumers’ increasing call for bold and intense flavored, convenient, ready-to-eat, quality foods.

Soul Rolls® will be sold in the frozen food section of supermarkets and through food-service outlets and restaurants nationwide. Their goal is to bring soul food with cross-cultural flavors to the retail arena via mainstream snacking forms.

SSF is the only company which focuses on the “soul fusion” snack food experience as there is no similar product on the market. Its “soul fusion” at its best…’Like lovin’ in your oven’™. Cooking without boundaries in four delicious flavors:

Jerk Chicken – ‘Ja Roll’ - Spicy Jamaican Jerk style marinated chicken breast, collard greens, cheddar cheese, onions, green peppers and tomatoes seasoned to perfection in a crispy flour tortilla. “We call them “Ja Rolls” and you’ll say “Yeah Mon!”

Sun-Dried Tomato & Swiss Cheese - Sun-dried tomatoes, collard greens, swiss and cheddar cheese, onions, green peppers and tomatoes seasoned to perfection in a crispy flour tortilla. “A veggie delight”

Spanish~Style Chicken – Citrus marinated grilled chicken breast, collard greens, cheddar cheese, onions, green peppers and tomatoes seasoned to perfection in a crispy flour tortilla. “It’s Fiesta time”

Sage Sausage – Pork sausage, collard greens, cheddar cheese, sage, onions, green peppers and tomatoes seasoned to perfection in a crispy flour tortilla. “Like Thanksgiving in a roll.”

Soul Rolls® provides you with a “comfort food feeling” anytime. Each 8 oz box includes three Soul Rolls®.

“Consumers are expecting a more sophisticated flavor experience,” said Betty Dixon, President of Soul Sisters Foods, Inc. “There is a growing popularity of bolder, more intense flavors, particularly from ethnic offerings. Studies cite “fusion” products, in which ethnic tastes and flavors are merged in creative ways, such as Soul Rolls®, leading the way for new products.”

“Our style reflects two northern girls’ interpretation of southern cuisine. We decided to take the egg roll and give it some soul. We will introduce products that are aimed directly at taking industry-standard products to the next level and will become known for high quality, unique favors and easy-to-prepare products,” Dixon added.

Check out the Soul Sisters at the Fancy Foods Show - New York City at the National Retail Marketing Network - booth # 5531.

For further inquiries or to find Soul Rolls® products at a retailer, visit The Soul Sisters at http://www.soulroll.com or call (800) 594-8174.

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Rosemarie Brown
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