Viewpoints Announces the Viewpoints Users' Choice Awards - Consumers Honor Leading Brands Including Pampers, Fisher-Price, Weber, Moen, Dyson and KitchenAid

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Recognition Helps Consumers Make Smarter Buying Decisions and Provides Trusted Stamp of Customer Approval for Brands

The Viewpoints Users’ Choice Award uses a completely objective process based on actual user reviews, making it a far more valuable, useful distinction for consumers researching products online.

Every day millions of consumers flock to sites offering user reviews for one simple reason: they want to make smarter decisions about the products they buy. That goal just got easier with the introduction of the Viewpoints Users’ Choice Awards from Viewpoints.com, one of the fastest growing user reviews and advice websites.

Designed to showcase the “best of the best” in a broad range of product categories, Viewpoints Top Product Award winners are determined using objective criteria based solely on the scores from user reviews on Viewpoints.com. To qualify, a product must have at least 50 reviews with an average score of at least 4.5 out of 5 stars. A highly elite distinction, less than 1% of products on Viewpoints.com meet these qualifications.

The first Viewpoints Top Product Award winners were chosen from reviews written during 2009 and include more than 250 products in 13 categories such as Electronics, Health, Baby, Computers and Appliances. Winners are highlighted throughout Viewpoints.com with a special badge that appears next to the product in reviews, articles, blog posts, discussions and buying guides.

“The Users’ Choice Top Product Award is a new and exciting way for Viewpoints to help our users make smarter, more informed buying decisions,” said Matt Moog, President and CEO of Viewpoints Network. “What sets this award apart from other product awards is that it’s not a popularity contest based on the most votes or simply an editorial-driven review. The Viewpoints Users’ Choice Award uses a completely objective process based on actual user reviews, making it a far more valuable, useful distinction for consumers researching products online.”

For winning brands, the award presents an opportunity to utilize a trusted user-generated stamp of approval to help educate in-market consumers at a critical moment in the purchase process – when they are actively seeking information to help them make their buying decision. Brands can also use the Viewpoints Users’ Choice Award designation and badge on their website and in their marketing materials.

About Viewpoints.com
With more than 2 million monthly visitors and 425,000 registered members, Viewpoints.com is the second largest user reviews site for products, and the sixth largest and fastest growing user reviews site overall. Viewpoints.com helps marketers reach two distinct and valuable audiences – in-market shoppers who are actively researching product purchases and social influencers who regularly share their personal experiences by writing reviews and participating in online communities.

About Viewpoints Network
Viewpoints Network is a social technology and media company based in Chicago. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service for user reviews and social engagement, and Viewpoints.com a leading user reviews and advice website. With both businesses Viewpoints helps to drive the Triple Bottom Line of Social Commerce – sales, customer insights and customer advocacy.

Visit http://viewpointsnetwork.com to learn more about Viewpoints Network.

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Melissa Lederer
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