Motorcycle Test Ride Insurance Rolled Out Nationally June 2010

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Ride it... To buy it! New Coverage Offered by MBA Insurance to Motorcycle Dealers

MBA Insurance, the provider of RV and Motorcycle Rental insurance, announced today that a new, one-of-a-kind insurance program to cover test rides is now available.

The new program provides coverage for motorcycle and scooter dealers as well as the buyer/rider. In the past, buyers of these vehicles generally have not had the opportunity to try out the experience before making the purchase. With insurance coverage, buyers can now be sure they are making the right purchase while dealers will be covered if there is any damage inflicted during a test ride.

“We are excited to offer this coverage to the dealers. They’ve been asking for something like this for years, and now they are able to let their customers enjoy a test ride with the added insurance coverage,” said Bert Alanko, President of MBA Insurance based in Scottsdale. “Most of us wouldn’t buy a car without test driving it first, so why should the buyer of a motorcycle or scooter part with a significant amount of money before testing their ride to be sure they are making the right purchase?”

Almost 90% of motorcycle buyers said a test ride had a moderate or strong influence on their purchase decision. Despite that statistic, less than half of consumers were offered a test ride in 2009, according to the annual JD Power and Associates survey.

“All the dealers say, ‘I could sell a lot more bikes if I could just let the guy test ride it,’” said Alanko. “We’re offering this program to make it easier for dealers to offer test rides and, in turn, increase sales.”

The test ride program is being rolled out to all dealerships nationwide and is completely separate from the dealer’s general liability policy. Alanko added, “Most dealers don’t allow test rides because they don’t have the insurance under their general liability. Even if they do, some dealers don’t want to do it because if they have a couple claims, they could lose their general liability policy. This policy will fall under the rental laws of the state the dealership is in, which puts this policy in a completely different category than the general liability.”

MBA’s Test Ride program is the only insurance of its kind and will be featured at the following expos:

  •      Motorcycle Industry International Internet Expo on June 14-16 2010
  •     Powersports Business Profit Xcelerator Conference and Expo on September 13-15, 2010
  •     DealerNews International Powersports Dealer Expo in February 2011

For more information about this new and one-of-a-kind program, please contact MBA Insurance at 866-300-1553.

About MBA Insurance
Established in 1978, MBA Insurance has grown into the premier Rental Insurance Agency in the country writing insurance coverage for Motor Homes, Motorcycles, ATV’s, Scooters, Snowmobiles, Travel Trailers, and Pop-up Campers. Today, MBA insures over 2,100 rental companies nationwide.

To learn more, please visit http://www.mbainsurance.net.

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Josephine Johnson
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