Modern Office Furniture Revamps Its Website For Greater Shopping Ease

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Improving the web browsing experience is extremely important to Modern Office Furniture. They recently upgraded their website to further assist businesses in buying the right office furniture through recommendations and detailed product descriptions.

Modern Office Furniture

We wanted to create an even better shopping experience for our visitors utilizing some of the latest technologies available so our customers find exactly what they need in the shortest amount of time.

Having been in business for over 30 years, Modern Office has served the business needs of companies large and small through its wide selection of office furniture. Even in a challenging economy, they saw the need for a website refresh in order to meet the needs of businesses seeking good quality furniture. They undertook a review of their site which included web usability studies and getting feedback from their existing customers.

Time is money for business owners so they don't want to waste any time finding what they need. As the Vice-President of Modern Office, Mr Reed Swensen put it, "We wanted to create an even better shopping experience for our visitors utilizing some of the latest technologies available so our customers find exactly what they need in the shortest amount of time."

Realizing many visitors wanted to browse the site to see specific descriptions of a piece of office furniture without clicking on multiple products just to view it, they created a window that appears when the visitor moves over a specific product that shows features such as size, colors available, description, make and model. According to Mr Swensen, this technology add-on to the website saves a lot of click-through to view individual products and speeds the decision making process through quick comparisons of similar items.

They also found that many visitors wanted related products shown which matched specific pieces of furniture they were browsing at any one time. Mr Swensen explained, "when our customer buys a conference table for example, they are usually interested in matching conference table chairs. Offering visitors suggestions based on what product they were viewing at that time helps visitors zoom in on exactly what they were looking for without spending time unnecessarily trying to search for a related item of interest."

Visitors to ModernOfficeFurniture.com can now see the updates live on their website. The updates are expected to increase overall sales online for Modern Office and signals its ongoing commitment to improving how shopping for office furniture online is accomplished.

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