JWT Atlanta Adds Thurston Yates As Group Creative Director

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Strategic Creative and User Experience Leader to Helm Agency’s Digital Efforts

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Thurston’s digital expertise will not simply be a huge benefit to our department; he’ll have a major impact on the entire agency, thereby making our clients’ work better, smarter and more effective.

JWT today announced Thurston Yates has joined the agency’s Atlanta office as Senior Partner, Digital/Group Creative Director, with specific responsibility for the agency’s burgeoning work across the digital space. Yates joins from the U.S. operation of Amsterdam’s LBi, the world’s largest independent digital agency network. As SVP/Executive Creative Director of their Atlanta office since 2007, Yates led their most high profile engagements with clients such as The Home Depot, Newell-Rubbermaid, Intercontinental Exchange and Bayer CropScience.

The announcement marks the first such hire for the office and comes at a time when JWT has become increasingly focused on creating content-rich digital experiences that function at the center of many of their most visible and successful creative marketing efforts.

Yates brings over a decade of digital leadership experience to the office, including similar positions at WPP sister shop Studiocom and Avenue A | Razorfish. Earlier on, Yates saw the medium evolve from infancy firsthand, getting his start during “Silicon Alley” days at progressive New York shops such as Organic, iXL, Zentropy Partners and ccg.XM. During that time he consistently raised the digital standard for brands ranging from Barnes & Noble to Vanguard, and many others.

Agency ECD Carl Warner summed up his expectations, for the creative team, and for the agency’s leadership overall. “Thurston’s digital expertise will not simply be a huge benefit to our department; he’ll have a major impact on the entire agency, thereby making our clients’ work better, smarter and more effective.”

Reporting directly to Warner, Yates will work across the office’s full spectrum of clients.

A native of Louisiana and a graduate of New York’s New School for Social Research, Yates noted his addition offers further proof of how JWT is pushing digital to the center of all of its endeavors worldwide. “There’s a major shift going on that truly integrated agencies like JWT are driving. I’m excited about the momentum I feel here, and to play a part in leveraging that integration to the benefit of our clients over the coming decade.”

About JWT and JWT in Atlanta
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT’s Atlanta office employs nearly 250 people, making it one of JWT’s largest offices in the United States. Current clients include the U.S. Marine Corps, FEMA’s National Flood Insurance Program, SCANA Energy, BlueCross BlueShield of Tennessee, Nokia and U.S. Virgin Islands Tourism.

JWT’s parent company is WPP (NASDAQ: WPPGY). More at http://www.jwt.com/ and http://www.jwt.com/atl.

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Erin Donahue
JWT
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