San Francisco, CA (PRWEB) June 3, 2010
On Mashable, the President of ConvoSpark, Brenton Gieser, broke down what Facebook’s Open Graph Protocol means for businesses looking to market with Facebook. To sum up the article, Facebook now provides even deeper connections with websites that can lead to more traffic and richer engagement on websites. Fully understanding the opportunity the Open Graph presents to marketers, ConvoSpark has quickly become a leader in the strategy behind and implementation of Facebook enabled websites.
Facebook’s Open Graph enables websites owners to automatically personalize their content for specific visitors of the website. This is an extremely powerful tool to help ignite deeper engagement between websites and its visitors. Beyond enhancing user experience, the Open Graph protocol links specific pieces of content from websites back on to Facebook which gets dynamically updated when the website updates that content. This has already proven to be a fantastic way to increase targeted traffic back to websites.
Brenton Gieser stated:
“We are seeing larger social media platforms extend their reach far beyond their walls. This is benefiting websites that are looking to create more social engagement on their site. By implementing fairly simple APIs like the Open Graph API or Twitter’s @anywhere, websites can replicate some of the functionality you see on the large social media sites while also delivering a feed of dynamic content back to those social media hubs.”
With all the recent changes to Facebook, ConvoSpark is focusing much of its efforts on helping brands understand these changes and how they can utilize the Open Graph to better their social media marketing efforts. The agency helps companies plan and implement Facebook Open Graph integration with current websites, as well as develop new websites with custom points of integration.
ConvoSpark is a social media development agency that goes beyond Facebook application development and Facebook website integration. The agency also provides services such as: Social games, Twitter integration, iPhone application development, iPad application development and other custom web applications.
Convo Spark’s Executive Vice President Wafiullah Wahidi broke it down:
“We help our clients build on social media platforms that are best for them. If they are looking for a certain group of consumers to share branded material in a unique way unique way we create a custom Facebook application or game. If they are looking to provide some fun utility to people, we will probably take them to the iPhone. It has to everything to do with the goals they want to hit and the people they want to connect with.”
Facebook just happens to be one powerful marketing channel. The agency expects the channel to become a stronger marketing opportunity for brands moving forward.
ConvoSpark is a Premiere Social Media Development Agency that focuses on creating social technology that engages and sparks conversations about your brand in the new age of Social Media. Located in San Francisco, California, the agency is positioned in the technology center of the world.