Scottsdale, AZ (PRWEB) June 3, 2010
Web design and development firm Zenuity announced its official corporate launch on May 24, 2010. Zenuity will focus on building websites for small and medium sized businesses whose current sites are underdeveloped, obsolete or otherwise dysfunctional.
“A big part of the business community is being under-served. We saw that as an opportunity,” said Zenuity Director of Business Development Matt Varma. “It’s not enough to just have a website. You need a site that appeals to customers and represents your company in a positive and accurate way. Your site should be integrated with your marketing strategy. Zenuity can help your business do those things.”
Varma helped Zenuity assemble a team that has experience in design, programming and marketing. This group came together to refine the company’s design and development process. The resulting model is one that Zenuity believes will allow them to produce highly customized sites more efficiently, which will in turn allow them to offer clients significantly lower prices than other design firms.
Zenuity hopes to attract some of their client base from businesses currently using generic sites created by “cookie cutter” design services. Competing businesses often end up contracting the same service and are provided virtually the same site.
“There are a lot of companies out there doing web design and online business promotion, but there aren’t many who do it well,” said Varma. “And the fact of the matter is that if your business has a site that lacks functionality or quality presentation, that can be worse than having no web presence at all because it can keep customers away. A lot of business owners find anything related to the internet intimidating. So they settle for sites that don’t meet the standards they hold for other aspects of their business. Our message is that they don’t have to.”
For further information about Zenuity and its services, please visit http://zenuity.com.