Could Hayfever Dash Sporting Hopes?

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Summer sporting hopes at events like the World Cup, the Olympics and Wimbledon could be dashed by hayfever, warns a leading allergy expert in a new report published today.

A new report published today predicts that many elite athletes preparing for Summer competitions like the World Cup and the 2012 Olympics, could be seriously affected by hayfever to the extent that medal hopes could even be dashed. Spectators at the events and even those watching at home will also be affected by hay fever symptoms.

The “Hay Fever and Sport” report sponsored by Care Allergy Defence (a new drug-free, clinically proven hayfever treatment) was researched and written by Professor Jean Emberlin, a leading expert on pollen and hay fever. According to the Report:

--    One sneeze closes the eyes for a full second –which could make the difference between winning and losing!
--    Sneezing upsets synchronisation and timing – two factors essential in all sports.
--    Hay fever decreases the ability to concentrate.
--    Nasal flow can be impaired by up to 80% in hay fever sufferers, impairing breathing and adversely affecting cardiovascular performance.

95% of hay fever sufferers are allergic to grass pollen which peaks from the end of May until August, a time when many major sporting events take place (the 2012 Olympics run from 27th July to 12th August with crucial training periods through the peak season in June and early July). In addition, air pollution makes symptoms worse and causes people to become more susceptible to allergens.

Olympic gold-medal sprinter Marlon Devonish has had severe hay fever since childhood. He says: “I’m so allergic to pollen in the air, it causes my chest to tighten when I run. So if I don’t manage my hay fever carefully, it can seriously affect my performance on the track. Because the rules on drug testing are so stringent, I can’t risk using most hay fever medications because of the risk of failing a drugs test. Instead I use Care Allergy Defence, which is a drug-free nasal spray that stops hay fever and is a huge help when I’m training and competing.”

Professor Jean Emberlin warns that: “Hay fever symptoms can directly impact on performance in nearly all sporting activities and the exercise required in most sports can make symptoms worse which will lead to reduced performance on high pollen count days. Many elite athletes do not even realise what is wrong with them and less than 10% use appropriate medication or treatment. If hay fever symptoms are left untreated they will probably get worse as more histamine is released and more inflammation takes place. Unless the symptoms are controlled, decreasing amounts of allergen will be needed to trigger the reactions and in some cases, hay fever may develop into asthma. Spectators could also find their enjoyment spoiled by hay fever, around 150,000 people going to Wimbledon fortnight are likely to suffer.”

“The Hay Fever and Sport Report” sponsored by Care Allergy Defence can be downloaded at: http://www.allergydefence.co.uk

For further press information, interviews, case studies, photography, contact:
Jane Stevenson / 07733266341

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Jane Stevenson

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