Santa Rosa, CA (PRWEB) June 3, 2010
In their new book The Risk Takers, authors Don and Renee Martin tell the stories of sixteen remarkable entrepreneurs, including Amy's Kitchen founders Rachel and Andy Berliner. The book, which was published in April, profiles the personal and professional journeys of men and women who struck out on their own and overcame adversity to build hugely successful multimillion dollar companies. Other profiles in the book include the Geek Squad, Curves, Liz Lange Maternity, Kinko's, Paul Mitchell and Spanx.
In The Risk Takers, the authors not only reveal the behind-the-scenes personal stories of each entrepreneur, but also share the common traits and strategies that led to their successes, providing inspiration for anyone with entrepreneurial aspirations.
In a recent Huffington Post article, the authors point to Amy's Kitchen as prime example of spotting a trend and and pouncing on it. "Andy and Rachel Berliner launched the Amy's Kitchen brand of organic vegetarian frozen meals because they realized that more and more Americans were trying to eat healthier diets, eschewing processed foods in favor of organic vegetables. Vegetarians themselves, the Berliners were also keenly aware that they'd have no formidable competition. They had personally sampled the frozen vegetarian meals already on the market and they were terrible. The Berliners knew if they used quality ingredients and recipes, their business would thrive. Today, Amy's Kitchen generates annual revenues of $270 million."
The book has created buzz on the internet, with readers and reviewers calling it "inspiring," "engaging" and a "must read."
About Andy, Rachel & Amy Berliner
Celebrating their 23rd year in business, Amy's Kitchen is still a family business, with every member of the family taking part. The company was started in 1987, when Amy was born. Her mom and dad, Rachel and Andy Berliner, carefully nurtured the company as well as the child, paying constant attention to every aspect of its day to day activities and providing the vision that has made Amy's so successful.
Andy, who was born in Chicago and attended Purdue University, was formerly a large shareholder and President of Magic Mountain Herb Tea company, the first herbal tea widely distributed in supermarkets. Rachel was raised in a family that ate and grew organic food in the 50's, long before doing so was popular. Besides a life long orientation towards natural foods, Rachel also has an arts background, and serves as the company's art director, overseeing all packaging design.
Andy and Rachel work as a team, discussing and dealing with every imaginable problem that a fast growing business faces. What they enjoy most, however, is the creation and development of new products… providing ideas and working closely with Amy's chefs and product developers. They taste new products again and again until satisfied that the highest standards of taste and quality are being met. Rachel, who has a keen and sensitive palate, is the company's official "taster."
Andy provides overall leadership and helps formulate marketing and sales strategy. Locating Andy at Amy's can be a challenge. Often he can be found in the kitchen doing what he loves the most: visiting with and working with the people who are carefully preparing the food. Both Andy and Rachel like to keep in touch with the needs and interests of the company's more than 650 employees and with Amy's customers. Rachel reads every letter written by customers.
Amy herself, now a college student, is also very much a part of the business and is often present at decision-making discussions. During the summer she likes to go to the plant and work on the burrito and packaging lines, as well as contribute content to her own blog on the website. During the school year, she is quite busy with homework and extracurricular activities. She loves to read and be with her friends.
Amy's favorite foods as a toddler were the Vegetable Pot Pie and Macaroni & Cheese. Her favorite is, of course, Amy's Pizza, which she served to her friends at pool parties and "sleepovers" as a teenager. Her dog, Stormy, is an important part of Amy's life, and like the rest of the family, Stormy eats only vegetarian food, with pizza being her favorite too.
Amy's is the nation's leading source of natural and organic convenience food. The market for organic foods is among the fastest-growing grocery categories, with sales expanding at more than 10 percent annually. Now celebrating its 22nd year, Amy's is a family-owned and operated business based in Sonoma County, California. Its products are available nationally in natural foods stores, most supermarkets and select warehouse club stores, as well as internationally.
Amy's uses certified organic ingredients, including vegetables, grains and fruits grown without pesticides. Fats are used sparingly and selectively; all dairy ingredients are made with pasteurized rBST hormone-free milk and do not contain animal enzymes or animal rennet. No dishes contain meat, fish, shellfish, poultry, eggs or peanuts. Amy's products are non-GMO and do not contain hydrogenated fats or oils.
For more information about Amy's products, the company and more, visit http://www.amys.com.