Verdissimo Launches the Forever Fresh Rose at the International Floriculture Expo in Miami! This Preserved Rose Lasts for Years

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Verdissimo USA has developed a real extreme-life long-stem rose that can be transformed into a cherished keepsake …The Forever Fresh Rose™. A natural preservation process keeps the rose soft, supple and vibrant for at least two years without the need for water or other maintenance.

"Goddess" the premium preserved rose

By the grace of God and help of a world class network of suppliers, partners and retailers, Verdissimo USA is sharing this innovation with the world … one flower lover at a time.

Complimenting the many color options of the long-lasting rose, is a 500+ range of similarly preserved extreme-life flowers, plants and trees, from orchids to cedars and palms, lasting up to 8years without any water or maintenance. To see a preserved roses demonstration go to http://www.ubloom.com/index.php?option=com_content&task=view&id=460&Itemid=152

The number one complaint received by florists from purchasers and recipients alike is that fresh cut flowers don't last - sometimes less than a week. Verdissimo USA resolved the problem with the goal to make both flower giving and receiving a lasting experience.

Verdissimo developed a proprietary process, using a patented, organic solution that mixes with the sap of the fresh flowers extending their 'just-cut" appeal for years, maintenance free. The company preserves a large variety of botanicals at its three factories in Colombia, Ecuador and Spain. From hotels, hospitals and office buildings, to florists and home décor retailers worldwide, Verdissimo's naturally preserved flowers, plants and trees deliver the wellness of real flowers at a fraction of the costs of live florals.

Dimitri Papakyriacou, vice president of Verdissimo's U.S. Operations stated, "The Forever Fresh Rose is bringing back the single rose. It's the perfect gift for your sweetheart, mother, friend or colleague." Considering that everyone loves to receive roses, Dimitri added, "Preserved flowers make perfect event favors for weddings, celebrations, company events, and as a long-lasting corporate gift experience."

About Verdissimo
The French, Aix-en-Provence based company is a global, quality floral leader and the largest preserved floral and plant manufacturer in the world. It's the innovator of extreme life, no maintenance, real fresh cut flowers, foliage and trees - that stay soft without fading for years with no water or light. Verdissimo France recently launched its U.S. subsidiary in Houston, Texas, headed by Dimitri Papakyriacou. Dimitri has been Verdissimo's worldwide commercial director since 2005 and led the company's commercial success in Japan and Europe. He said, "By the grace of God and help of a world class network of suppliers, partners and retailers, Verdissimo USA is sharing this innovation with the world … one flower lover at a time."

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Dimitri Papakyriacou
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