Many of the nation’s top companies are still underutilizing the mobile channel today and lack the appropriate marketing strategies to effectively promote their web sites’ mobile offerings.
Chicago, IL (PRWEB) June 3, 2010
Acquity Group, a leading services firm focused on digital solutions, announced that Tom Nawara will be speaking on the topic of mobile commerce during the Sixth Annual Internet Retailer Conference & Exhibition(IRCE), June 8-11, at McCormick Place in Chicago.
The Internet Retailer Conference is the largest educational forum, trade exhibition and networking event in the online retailing industry. The theme of the 2010 conference, where Acquity Group will also be an exhibitor, focuses on the resurgence of e-retailing in the recovering economy.
Nawara, Acquity Group’s Managing Director of Digital Strategy & Design, will be discussing mobile commerce during a workshop entitled,“Sites, apps, texts: Where to start, what to do and when to do it.” Tom’s expertise in the strategic direction and tactical execution of key client initiatives in many areas, including mobile marketing, makes him an ideal candidate to speak on this topic.
Held on Friday, June 11, the session will educate attendees on which companies are excelling in the mobile space, how to begin mobile initiatives, who to bring into the process, and much more. In addition, Nawara will give an overview of the current mobile landscape and relay information around the level of mobile adoption by various industries.
“I hope to give attendees a better understanding of how retailers can use mCommerce strategies to keep in touch with their target audience,” says Nawara. “Many of the nation’s top companies are still underutilizing the mobile channel today and lack the appropriate marketing strategies to effectively promote their web sites’ mobile offerings.”
Listen to Nawara speak to mobile commerce strategy from 3:15 to 4:15 p.m. June 11 at McCormick Place in Chicago, and stop by the Acquity Group booth, No. 550.
About Acquity Group:
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group’s innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today’s leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.
About Tom Nawara:
Tom Nawara oversees the strategic direction and tactical execution of key client initiatives in content, commerce, collaboration, social media and mobile. Before joining Acquity Group, Tom was Director of Project Management & Business Analysis at the management consulting firm Synetro Group and Director of E-Business for Nicor Gas. His experience, spanning 16 years, allows him to drive new thought leadership in all facets of online strategy, user experience and technology implementation.