Scrapblog Expands Executive Team and Advisory Board

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New hires bring deep experience from digital media and gaming leaders including Yahoo!, Zynga and Glu Mobile

This is a trusted team that I've had the privilege to know for some time, and I couldn't be happier that they've chosen to join Scrapblog. Scott, Colleen and Apurva bring a wealth of experience in the digital media world and I'm confident that their contribution will advance our position in the social photo sharing space

Scrapblog™, the leading online service for social storytelling through photos, today announced three executive-level appointments and a new member to its advisory board. These new hires include Scott Derringer as vice president of product, Colleen Reilly as vice president of marketing and Apurva Desai as vice president of finance. The new executives will report to president and CEO Jill Braff and will focus on fueling Scrapblog’s growth trajectory with product enhancements and new customer acquisition. Scrapblog also welcomes Ro Choy, chief executive officer at Peerpong.com, to its advisory board.

These new hires mark the first expansion of Scrapblog’s executive team since the company moved from Miami to San Francisco earlier this year. “This is a trusted team that I've had the privilege to know for some time, and I couldn't be happier that they've chosen to join Scrapblog. Scott, Colleen and Apurva bring a wealth of experience in the digital media world and I'm confident that their contribution will advance our position in the social photo sharing space,” said Braff.

Scott Derringer, VP of product, comes to Scrapblog with product leadership experience in the Internet, social media, social gaming and software sectors. At Scrapblog, he will manage the product and engineering team. Prior to joining Scrapblog, Derringer led social gaming initiatives for Glu Mobile, Inc. (GLUU). His previous experience includes product management at Zynga Game Network, multiple director level roles at Yahoo!, Inc. (YHOO) and product management roles with Egreetings and Excite.com. Derringer has a B.A. from the University of Colorado and an MBA from Stanford University.

Colleen Reilly, VP of marketing, brings to Scrapblog more than 15 years of experience in strategic consulting, product management and marketing, most of it in the digital world. In her new role, she will manage the marketing and content teams. Before joining Scrapblog, Reilly was the director of marketing for North America for Glu Mobile, Inc. Prior to Glu Mobile, she had senior-level roles at Method Products, Inc., and Yahoo!, Inc., where she worked with Derringer. Reilly graduated Phi Beta Kappa from Duke University and has an MBA/JD from the University of California, Berkeley.

Apurva Desai, VP of finance, will lead and manage all finance and administration at Scrapblog. Prior to joining Scrapblog, Desai served as director of finance at Glu Mobile, Inc. working closely with Braff for three years. Prior to Glu Mobile, Desai worked at Yahoo!, Inc., on its communications products, leading finance activities and working with Reilly. Apurva holds a B.S. from Miami University, an MBA from the Kelley School of Business, Indiana University, and is a Certified Public Accountant.

Also today, Scrapblog announced the addition of Ro Choy to its advisory board. Ro is currently the CEO of Peerpong.com. Prior to Peerpong, Ro was the chief revenue officer for RockYou! and a business and marketing Director at eBay. Ro joins fellow Silicon Valley entrepreneur Peter Pham and scrapbooking experts Renee Pearson and Eric Comstock on the Scrapblog advisory board.

“I joined Scrapblog’s advisory board because I believe they have a unique understanding about people’s desires to share photos instantly in creative ways, and what virtual goods and game mechanics bring to the equation,” said Choy.

About Scrapblog, Inc. Scrapblog, the leading online service for social storytelling through photos, provides a drag-and-drop easy way for users to create and share rich narratives using their photos. Funded by Steamboat Ventures and boasting over 2.5 million users to date, Scrapblog.com and Scrapblog’s Share the Love Facebook app are free to use and feature robust virtual goods marketplaces that offer high-quality original content as well as content from marquee partners like Disney. With no software to download, seamless integration with social media sites, and high-quality printing options, Scrapblog is a fun, easy way for users to share their digital photos. Learn more at http://www.scrapblog.com and http://apps.facebook.com/share-love, and follow us on Twitter at http://twitter.com/scrapblog.

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Stephna May

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