Mobile Spinach CEO Selected to Address Regional Business Leaders at AppsXchangeAsia

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CEO Antonio Vitti to speak on the future possibilities of mobile apps and content.

Antonio Vitti, CEO & Co-founder of mobile advertising platform, Mobile Spinach, has been chosen as a guest speaker at Telecom Asia's AppsXchangeAsia in Singapore, June 16-17, 2010.

Mobile Spinach is a growing U.S. based hyper-local mobile advertising network that delivers targeted local merchant deals directly to consumers on their mobile social apps enabling publishers to monetize their user base with high engagement advertising. Currently Mobile Spinach is the largest mobile advertising network in the San Francisco Bay area and has access to over 5 million consumers on their mobile phones.

"Mobile Spinach is a business and concept that was originally conceived while I was working in private equity in Hong Kong,” said Mr. Vitti. “The business has now blossomed in San Francisco so it is very exciting to now be coming to Hong Kong for this event.”

Mr. Vitti’s presentation will examine how apps are driving more consumer interaction with mobile content and implications for advertising and distribution. Some points Mr. Vitti will touch on are:

  • The changing role of apps in driving mobile based consumer behavior. Determining what this means from the perspective of advertising content,
  • How to develop successful partnerships to take advantage of the rise of apps in advertising and ad content distribution

Previous companies included as speakers at the event include, SingTel, Sun Microsystems, Sony Ericsson, Oracle, RIM, Microsoft, Amdocs, Maxis, OgilvyOne and AdMob (acquired by Google).

In 2008, analysts estimated that sales of these applications added up to less than US $1 billion. However, a report from Juniper Research projects that revenue from consumer mobile applications will exceed US $25 billion by 2014. Mobile Spinach is at the forefront on delivering this value to consumers.

Along with meetings and the Singapore speaking engagement, Antonio Vitti will also be meeting with possible customers, agencies, operators, investors and partners for Mobile Spinach in Hong Kong. Aided by Travis Darrow, as an advisor in Asia with a wealth of contacts and relationships across IT, Telecom, Media and Finance in Asia and the US.

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Rich Wright
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