m62 Urges Presenters to Use Animation for Effective PowerPoint Presentations

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m62 visualcommunications Urges Presenters to Make Full Use of the Animations Available for PowerPoint Presentations.

When used correctly, animation can engage the audience and more than triple audience recall rates.

m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to make full use of the animations available for PowerPoint presentations.

Over 30 million PowerPoint presentations are delivered each day, and presentation design is advancing to take audience experience into consideration. Yet many presenters still shy away from using animations, amid concerns that they are distracting and irritating to the audience. Used incorrectly, this can certainly be the case. However, most presenters fail to realise that the animation capabilities of PowerPoint far surpass the obnoxious spirals that it has been associated with.

When used correctly, PowerPoint animations can engage an audience much more effectively than bullet points and static images. This ensures that audiences absorb more information, and are more interested in, and involved with, the content and presenter. Audience members will take in more of the presenter’s message, and be able to recall major points at a later date.

In fact, using animation to encourage audiences to absorb information via dual encoding can more than triple recall rates. This can have a significant effect on teaching, as well as in business presentations such as investor or sales presentations – when most of the decisions are made afterwards, outside of the room. Ensuring that the audience remember as many of the presenter’s main points as possible far increases the chances of a positive result for the presenter.

Nicholas Oulton, Founder of m62, commented: “Presenters are so used to seeing awful PowerPoint presentations that they have never seen animation used properly, and are accustomed to being irritated by the ‘exciting’ animations. In fact, when used correctly, animation can engage the audience and more than triple audience recall rates.”

One of the most useful animations available to presenters wishing to portray ideas visually is the ability to add a motion path to an item on a slide. Other useful animations include Grow/Shrink and zoom animations, which can be used to demonstrate a variety of business concepts. Free tutorials on PowerPoint training can teach the user how to use these to effectively engage audiences.

m62 operates from offices in the UK, US and Singapore, and has produced almost 10,000 presentations for clients worldwide.

For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.


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Jessica Pyne
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