Anamosa, Iowa Economy Shows Solid Recovery

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46% increase in local business advertising in the Anamosa HomePages® Directory demonstrates optimism and commitment to local consumers.

“It’s very encouraging to see this level of economic optimism in Anamosa. Family owned businesses are the backbone of the country, and they do not spend money on advertising unless they are leaning forward,”

American Marketing & Publishing LLC reported today that the Anamosa, Iowa economy shows signs of recovery as evidenced by substantial growth in local advertising by businesses serving the Anamosa community. The 2010 edition of the Anamosa HomePages® Directory features 111 local businesses advertisements and a 46% increase in revenue over the prior edition.

The US Postal Service completed distribution of approximately 4,700 copies of the 2010 Anamosa HomePages® Directory to every Anamosa family, business, and post office box holder. The Anamosa HomePages® is a printed community directory including residential and business white pages, a community information section, and a categorized local business Yellow Pages. The nearly 46% growth in local business advertising shows evidence of renewed enthusiasm toward the local economy.

“It’s very encouraging to see this level of economic optimism in Anamosa. Family owned businesses are the backbone of the country, and they do not spend money on advertising unless they are leaning forward,” said Abe Andrzejewski, CEO of American Marketing & Publishing, LLC (http://CloseBy.com).

Sharon Minger is the President of Grant Wood Area Abstract, Inc., a local Anamosa business. “I believe people are amazed at just how many businesses there really are in our town; we’ve always encouraged [residents to] shop local…” Area residents and business owners are all feeling a little more secure.

According to Anamosa City Administrator Pat Callahan, the number of building permits for new home construction in the community increased from 2009 to 2010. Commercial development is coming back to Anamosa, too, with a new strip mall and a new downtown chiropractic office already or soon to open, and plans to begin construction on an attorney’s office later this summer. In addition, Jones Regional Medical Center, Anamosa’s local hospital, underwent significant renovations before its reopening in October of 2009. The National Motorcycle Museum is currently working on remodeling their new facilities, formerly a large retail space, in order to better serve guests. Callahan also mentioned that the Anamosa wastewater facilities will be renovated in the near future, and a new water well will soon be added to the City’s two existing wells. Callahan added that those construction projects will bring more jobs and further economic development to the community.

Neal Polachek, President of BIA/Kelsey, a local media consulting and advisory service says, “Local and community Yellow Pages such as HomePages® Directories have long been barometers of the local economy. Many small businesses are often among the more sophisticated advertisers and as such, they generally have their thumb on the pulse of the economy and they tend to know what advertising works. It is very encouraging to see this type of growth in Anamosa in an otherwise subdued advertising market.”

American Marketing & Publishing LLC publishes HomePages® Yellow Pages Directories in print and online at http://CloseBy.com in 305 small- and medium-sized communities in Kentucky, Illinois, Indiana, Iowa, Ohio and Wisconsin. Founded in 1997, HomePages® Directories helps families support their communities with complete listings and profiles of local businesses, community information, and residential phone numbers. Additional information is available at http://HomePagesDirectories.com.

If you would like more information about this topic, or to schedule an interview with Abe Andrzejewski, please contact Tiffany Mills at (815) 756-2840 x4420 or email her at Tiffany(at)HomePagesDirectories(dot)com.    

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Martha Leskauskas
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