Plastic Bottles Are Good For The Environment

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Milan/Paris-based photographer and writer Enzo Dal Verme (he has shot for Vanity Fair, l’Uomo Vogue, Marie Claire, Grazia, Elle, Panorama, etc.) has just launched a very unique blog to disclose what mainstream magazines have banned.

You must be joking! You know how much money we get from water advertisers? Do something really useful (...) The best would be if you could prove that bottled water were somehow good for the environment

Milan/Paris-based photographer and writer Enzo Dal Verme (he has shot for Vanity Fair, l’Uomo Vogue, Marie Claire, Grazia, Elle, Panorama, etc.) has just launched a very unique blog to disclose what mainstream magazines have banned.

Facts: certain topics are not really welcomed by the mainstream press because they might disturb the advertisers (or politicians). In most cases even the adding of some gloss will not boost the likelihood of seeing the reportage published, other times the content gets manipulated by the editorial staff in order to fit the container. And the boundaries between news and advertising are increasingly blurred.

That’s why Enzo Dal Verme decided to post on his blog several reports that have been rejected by his clients or published in a glamourized and distorted way.

An example: “A while ago I was discussing new topics to cover with the director of a fashion magazine. I proposed doing an article on water and a number of related issues. I didn’t propose writing about the controversy over privatization of water by multinational corporations or the related boycott campaigns, like the one that targets Nestlé, because that would have been too much for a fashion magazine. However, since several environmental organizations were talking about the hidden price of water, I suggested mentioning those campaigns.

"The director grinned at me stifling a laugh and said something like: 'You must be joking! You know how much money we get from water advertisers? Do something really useful, find a way to downplay the controversy and put bottled water in a good light. The best would be if you could prove that bottled water were somehow good for the environment'.

"That report was never done. All I managed to do – a few months later and for a different magazine – was a series of pictures of a model covered by droplets of water. The pictures illustrated an article written by someone else on the importance of using certain creams to hydrate the skin.

"I really enjoyed shooting those pictures. Still, I feel that readers might sometimes appreciate a wider range of information”.

http://www.enzodalverme.com/blog/2010/06/plastic-bottles-are-good-for-the-environment/

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Enzo Dal Verme

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