One of the strengths of the eMetrics Marketing Optimization Summit is speakers who are willing to share specific examples of lessons learned, best practices, what works and what doesn’t.
Washington, DC (PRWEB) June 2, 2010
Today, the eMetrics Marketing Optimization Summit announced its call for speakers for its Washington, D.C. conference. Taking place October 3-7, the conference provides a dialogue between senior marketing executives, expert market analysts, focused technologists, vendors and members of the press regarding best practices, tools and techniques to evaluate and optimize successful digital marketing programs.
“Both an art and a science, the discussions we’ve provoked have been illuminating over the past nine years,” said Jim Sterne, eMetrics Marketing Optimization Summit founder. “This event continues to reflect the ongoing evolution in technology and marketing. This year, social sites and activities such as Facebook, Twitter and YouTube have become a priority and the agenda will reflect that trend.”
The eMetrics Marketing Optimization Summit is seeking presentations on the nitty gritty of general marketing optimization as well as sessions on social media analytics, marketing management and integrated marketing investment analysis. The deadline to submit a proposal via the online form is June 30, 2010 at http://www.emetrics.org/call_for_speakers.php.
“One of the strengths of the eMetrics Marketing Optimization Summit is speakers who are willing to share specific examples of lessons learned, best practices, what works and what doesn’t. Our sponsors have also consistently delivered news and insight about the market, and that makes this conference so much more valuable to attendees,” said Sterne.
Designed to build upon the success and lessons learned in previous Summits, this conference will offer a big-picture view of optimizing online marketing value and improving overall business strategy. The three-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization, including but not limited to:
- Maximizing marketing efficiency and effectiveness
- Determining the value of social media marketing programs
- Calculating ROI of integrated marketing programs
About the eMetrics Marketing Optimization Summit
Founded in 2002, marketing executives, managers, web analysts and business intelligence experts meet at the eMetrics Marketing Optimization Summit to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value and is now held in ten cities around the world. eMetrics is produced by leading Internet conference organizer Rising Media, Inc.