Embraces Twitter With Contests, Giveaways and Large Discounts

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Online retailer, King Ice, is working with twitter to raise sales by increasing exposure to its products via creative offerings to its followers, establishing a new source of potential customers.

Social media really works for e-commerce as we have experienced great benefits from the creation of our Youtube channel several years ago, a leading e-commerce website featuring urban jewelry and accessories for men has recently started an aggressive Twitter campaign offering big prizes and savings to its followers. KingIce will engage followers by offering creative games, contests, giveaways and large discounts along with product news and general updates regularly. As it relates to contest developments, the staff as KingIce will be encouraged to offer suggestions from which the best ideas will be featured on the official KingIce Twitter page.

Twitter is a popular social networking platform featuring micro blogging where users can post shortened messages called tweets. It has exploded in popularity since its inception in 2006. Twitter now has more than 100 million users boasting over 50 million tweets per day.

"Along with connecting friends and family, Twitter has become an important gateway between customers and retailers. It is an active portal through which retailers can attract a huge number of new customers and customers can easily monitor developments by retailers they may patronize along with their favorite businesses," says Derek Belay of KingIce.

Going forward King Ice plans to offer games and contests involving twitpics, twitpolls, trivia, retweets and more. Recently, KingIce held a contest asking it's followers to retweet a message to their followers. Retweeting is the process by which messages attributed to a specific Twitter account are repeated and spread. Followers who retweeted were entered into a pool where a winner was selected to receive a cash gift certificate to be used on

"Social media really works for e-commerce as we have experienced great benefits from the creation of our Youtube channel several years ago," says Belay.

About King Ice:
Focused on affordability, KingIce combines quality and style at reasonable prices to hip hop jewelry consumers. KingIce features a great selection of men's jewelry and accessories including men's silver rings, bracelets, earrings and necklaces along with alternative metals, hats, bling watches and sunglasses. All products come with a 90 day warranty.


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Derek Belay

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