Leading Paid Search Application Provider Marin Software Closes $11.2M Series D Financing

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Company will use new funds to further advance its category leadership through continued investment in product offerings

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Marin Software, provider of the leading enterprise-class paid search management application, today announced it has raised an additional $11.2 million in Series D financing. All of Marin’s existing venture capital investors participated in the Series D raise and were joined by new investor Triangle Peak Partners. Marin’s venture capital investors include Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures.

News Facts:

  • Since its founding in April 2006, leading advertisers and agencies have quickly adopted Marin Software to better analyze, manage, and optimize their paid search marketing programs. Today, Marin Software has over 180 customers and its technology is used globally to manage more than $1 billion of annual search spend, making Marin the largest application provider in its field.
  • The company will use the new funding to further develop its industry-leading Marin Search Marketer® application and to support the needs of its clients. Currently Marin Search Marketer automatically bids more than 350 million keywords each night, automatically generates more than 300,000 client reports each week, and has an application uptime of 99.9%. In the past year, the company has expanded overseas, launched support for Facebook Ads, and delivered new, innovative products designed to meet the needs of the world’s most sophisticated search marketers.
  • Many of the world’s largest advertisers and agencies rely on Marin Software to manage and optimize their paid search programs, including Razorfish, Neo@Ogilvy, University of Phoenix, FreeCreditReport.com and Reply! Advertisers and agencies that have recently adopted Marin Search Marketer include: KAYAK, Macy’s, PriceGrabber, Red Bricks Media and TradeDoubler.

Quotes:
“Marin Software has become the leader in the paid search management application vertical by delivering a market-leading product for the world’s largest advertisers and agencies,” said David Pesikoff, founder and president of Triangle Peak Partners. “We believe that Marin is uniquely positioned to help advertisers and agencies to leverage technology to achieve superior returns from their spending in paid search and social media.”

“Marin Software’s technology is now used to manage over $1 billion of paid search spending worldwide,” said Chris Lien, founder and CEO of Marin Software. “Marin will deploy these funds to further advance our category leadership via our product offerings and our ability to support the needs of our customers.”

Resources:
Marin Software
Marin Software Customers
Marin Software’s Integration with Facebook
Triangle Peak Partners

About Triangle Peak Partners:
Triangle Peak Partners, LP is an investment firm focused on venture capital and private equity investments in private and public companies in the technology, energy, and alternative energy sectors. The firm has over $300 million in assets under management, $165 million of which is in venture capital and private equity, and has offices in Carmel, Palo Alto and Houston.

About Marin Software:
Marin Software is the leading provider of enterprise-class paid search marketing applications worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Marin Software has over 180 customers and its technology is used globally to manage more than $1 billion of annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, and Reply.

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Kari Moe Straley
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