FLAVORx Showcases Its Newest Product, Pill Glide, at the 2010 NACDS Marketplace Conference in San Diego, CA.

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FLAVORx Inc., the company that provides pediatric medication flavoring systems to over 35,000 pharmacies across the United States, will be showcasing their newest adherence related product, Pill Glide, at this year’s National Association of Chain Drug Stores (NACDS) Marketplace Conference.

FLAVORx Inc, announced today that it will present pharmacy retailers with its newest medication adherence-related product, Pill Glide (http://www.pillglide.com), at the 2010 NACDS Marketplace Conference (http://meetings.nacds.org/marketplace) June 5-8 in San Diego, CA.

“As we’ve visited thousands of pharmacies over the years, we've heard over-and-over that the taste, smell and size of pills are common barriers for patients continuing their medication or vitamin regimen as directed,” says Chris Cielewich, FLAVORx VP of Sales. “Pill Glide is a great way to address and solve this universal problem.” Studies suggest non-adherence, along with suboptimal prescribing, diagnosis and administration tacks on an additional $300 billion annually in U.S. health care costs (Thinking Outside the Pill Box, New England Healthcare Institute, 2009 - http://bit.ly/xlZaW).

Pill Glide was developed by a pharmacist looking for a solution to help customers who complained of trouble swallowing the medications he was dispensing. Further research revealed this is a common problem for many Americans. In fact, a 2004 study discovered 40% of Americans admit to experiencing difficulty swallowing pills currently or at some point in their life (Harris Interactive, 2004). Pill Glide is a straightforward and effective solution to this common problem. The spray coats the tongue and back of the mouth, helping the medication, vitamin, or supplement easily slide down the throat. Pill Glide is available in both strawberry and grape flavors, which help mask the bitter taste or foul smell that can be associated with many tablets and capsules. It is currently available in several retail outlets, including Walgreens and Publix pharmacy locations.

FLAVORx representatives will be participating in NACDS “Meet the Market” on Saturday, June 5. The company will then host meetings and provide free samples of Pill Glide at booth #1438 in the main exhibit hall for the remainder of the Conference. Pill Glide will also be featured in the NACDS Marketplace Products Showcase.

“We’re excited to bring Pill Glide to NACDS Marketplace as this product represents a significant expansion of our business,” said Chad Baker, FLAVORx VP of Marketing. “Marketplace is a unique opportunity to meet with the key decision makers of front-end retail pharmacy in one highly-productive setting.”

About FLAVORx Inc.
FLAVORx (http://www.flavorx.com) is a Baltimore / Washington D.C. based health care company focused on improving people's lives by increasing medication adherence. The FLAVORx Pediatric Flavoring System is available in nearly all major retail pharmacies, including CVS, Walgreens, Publix, Walmart, Target and Rite Aid, to name just a few - as well as many local independent pharmacies - over 35,000 locations in all. Using FLAVORx's copyrighted flavoring recipes, pharmacists have safely flavored over 40 million prescription and over-the-counter medications for children, making it easier for them and their parents to deal with the stresses of being sick. Pill Glide, FLAVORx's newest product, expands the company's medication adherence focused offerings and continues the company's mission of improving lives and health-related outcomes through higher adherence. Pill Glide is currently available online and in stores, including Walgreens and Publix pharmacy locations. For an up-to-date list of participating retailers, go to http://www.flavorx.com/availability_pg.asp. For the latest company news, follow FLAVORx on Facebook at http://www.facebook.com/FLAVORx.

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Chad Baker
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