American Seniors to Celebrate New Seniors Day 6/5 (June 5) 2010

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In the US someone turns 65 every 10 seconds.

In the US someone turns 65 every 10 seconds.

"These ain't your granddad's senior citizens," said Don Potter, a seniors marketing expert and author of The 50+ Boomer: Your Key to 76 Million Consumers. Potter leads a movement of new seniors who are tired of being typecast as “over the hill” and beyond their usefulness. To draw attention to this group and what they stand for, Potter has designated 6/5 as a day to celebrate and recognize the new senior class.

At a recent marketing conference in San Diego, Potter spoke about the New Seniors phenomenon, where he stated - "We’re not like any other generation of seniors; we feel younger, look better and are healthier than any group that turned 65 before us. Plus New Seniors have years of experience, financial wherewithal and voting power unlike those 65+ Americans in the past. Yet we haven’t forgotten our values, our traditions or our roots. We’re ready to share what was freely given to us with our family, our friends and our community; and we want the world to know it. Issues and events concerning senior citizens often have different affects on those of us in the 65+ demographic than they do on people in their 50s and early 60s, but most organizations that purport to serve us lump everyone together. And, all too often, cast aside as a group that is simply waiting to die.”

To emphasize the point that seniors are not what they used to be, Potter produced a few simple videos showcasing the many celebrities turning 65 this year- The New Senior Class of 2010.

The list includes sex symbols, network news anchors, Grammy winners, TV stars and many other young looking and young living new seniors. Some of the celebrities turning 65 this year include-

Pat Riley
Tom Selleck
Diane Sawyer
Eric Clapton
Steve Martin
Davy Jones
Anne Murray
Barry Bostwick
Bette Midler
Bill Geist
Brian Griese
Hale Irwin
John Heard
John Lithgow
John Walsh
Kim Carnes
Steve Landesberg
Loni Anderson
Lou Dobbs
Mia Farrow
Orel Simons
Don McLean
Chris Matthews
Henry Winkler
George Dzundza
Carly Simon
Goldie Hawn
Richard Hatch
Rod Stewart
David Brenner
Tony Dow
John Fogerty
Pricilla Presley

The New Seniors phenomena is clear when you consider the statistics-
-- New Seniors, by 2015, will account for about a third of disposable income and over half of the nation’s wealth; their population is greater than the total of Gen X and Gen Y together.
-- 30 million pre-boomers (born between 1930 and 1945), represents a population bigger than the entire adult Hispanic population living in the US.
-- 76 million baby boomers (born between 1946 and 1964); they start turning 65 next year (thus becoming New Seniors) and will continue to do so through 2030 at the rate of one every 10 seconds.
-- Research shows 68% of adults ages 50-64 and 38% of seniors aged 65+ use the Internet as an information source; this number will increase as more people join the ranks of the “New Seniors.”

About Don Potter
Don Potter is a 50-year veteran in advertising, sales and marketing who has run a marketing consulting firm and held top-level positions with major advertising agencies. As an advertising executive, he was responsible for a number of award-winning campaigns and has been associated with many well-respected brands. He writes extensively about marketing and advertising issues, has been a frequent speaker at business conventions and seminars as well as an instructor at leading universities. In January of 2010 Potter founded an Internet “neighborhood” where pre-boomers, baby-boomers and all seniors with mutual interests can connect via text, video and audio about interests and issues, “within the comfort of their own generation.”


Marty Wall
M: 818.631.9255

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