adX Search Licenses its Search Engine Marketing Platform as Premier Solution for Sponsored Links Advertising

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adX Search, an industry leading search engine marketing solutions provider marks turnover of 148% in 2009.

adX Search AB (adX), an industry leading search engine marketing solutions provider, today announced that its adXsearch software will be licensed to large-scale retailers, agencies and former competitors, namely search engine marketing firms. The powerful search engine marketing platform provides a robust, end-to-end solution for sponsored links advertising with a single point of entry to search engines including Baidu, Bing, Eniro, Google, Kvasir and Yahoo!

adXsearch enables the complete execution, control and optimisation of multiple ad campaigns, keywords and conversions across all major search engines. The company’s notable growth began in 2008 with a turnover increase of 229% and continued into 2009, which marked a turnover amounting to 148%. adX continues to show positive results in 2010 with the addition of several new clients. Since January 2010, companies such as Getupdated, Mediahelp, Mediaplanering and others have signed adXsearch platform licensing agreements to manage their customers’ sponsored links campaigns.

“We are excited about this next phase in our evolution as the timing coincides perfectly with the staggering growth in the sponsored links advertising market,” said Nicklas Östh, CEO & Chief Technology Officer, adX. “In order for companies to deliver professional search advertising, they need a platform that enables auto-reporting, tracking, a variety of business models and more. The adXsearch platform is the all-in-one search engine marketing solution that can deliver impressive, quantifiable results to our clients’ customers.”

According to Östh, the company’s recent integration with China’s leading search engine, Baidu and its transitioning of SEO services to Internet marketing services provider, Getupdated, will further strengthen its ability to compete as a top supplier of search engine marketing software solutions.

The adXsearch Solution, offered as an ASP or on-premise, provides a single-point of entry to all major search engines. In addition to automatic bid management, reporting and invoicing, the solution provides flexible contract management to support different pricing models (CPC, CPA, revenue or profit-sharing) as well as advanced tracking/web analytics and mathematically-based algorithms for superior campaign optimisation.

“It was important for us to match software excellence with superior service and for this reason, we’re offering a Search Centre led by a team of experts in optimising SEM campaigns,” said Östh. “Whether you have 20 or 20,000 customers, adX can transform SEM into a key revenue generator for your business.”

adX’s solutions are based on a proprietary low-latency and powerful infrastructure, ensuring the easy addition of new search engines and up-to-date information.

About adX Search AB:

adX Search AB is a leading provider of technology solutions for the increasingly complex global search marketing industry. The adXsearch technology platform supports companies with a single gateway to search engines including Baidu, Bing, Eniro, Google, Kvasir and Yahoo! The adX concept is based on a proprietary technology platform together with a Search Centre offering industry expertise for service & support. Leading companies from a wide variety of industries around the world have chosen adX as their partner.

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Nicklas Östh
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