Nielsen Expositions Introduces ASDSourcebook.com, Comprehensive Online Marketplace For Sourcing Wholesale Products

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Echoing the success of the ASD Trade Shows, Nielsen Expositions has introduced ASDSOURCEBOOK.COM, (http://www.asdsourcebook.com), an online marketplace for sourcing wholesale products in the jewelry, gift, beauty and value categories.

“Online sourcing is exploding as a medium because it is convenient, inexpensive and it allows buyers to pre-select sellers they want to meet at upcoming trade shows,” said Todd Tarpley, Vice President, Online at Nielsen Expositions.

Echoing the success of the ASD Trade Shows, Nielsen Expositions has introduced ASDSOURCEBOOK.COM, (http://www.asdsourcebook.com), an online marketplace for sourcing wholesale products in the jewelry, gift, beauty and value categories.

“Online sourcing is exploding as a medium because it is convenient, inexpensive and it allows buyers to pre-select sellers they want to meet at upcoming trade shows,” said Todd Tarpley, Vice President, Online at Nielsen Expositions. “The new ASDSOURCEBOOK.com is the greatest concentration of trusted highly qualified buyers on the web. It is open to all wholesale buyers and sellers, and has already generated visitors from over 170 countries, many of which have already contacted a seller they have found on the site.”

Unlike other online wholesale sourcing sites, ASDSOURCEBOOK.COM leverages the brand recognition and resources of the ASD show and Nielsen. In addition, it provides expanded features such as videos from sellers, featured deals of the week, and quarterly performance reports on product sales. Buyers can find products and sellers by keyword or product category, compare multiple products and sellers at a glance, and see detailed profiles of sellers, including their ASD booth location and number of years they’ve exhibited at ASD shows.

The site is open to all wholesale buyers and sellers, it is membership based and free of charge for all buyers and any ASD show exhibitors. Membership levels range from $50 to $5,000 per year. Nearly 20% of ASD show exhibitors have already started using ASDSOURCEBOOK.COM.

Since 1961, ASD has been bringing buyers and sellers together to create the most dynamic B2B merchandise marketplace in the industry. The next show will take place in Las Vegas from August 8-11. The ASD shows and ASDSOURCEBOOK.COM are created by Nielsen Exhibitions, which produces leading trade shows in the markets served, including Merchandise, Jewelry, Design and Sports. Nielsen Expositions customers get market insight, expertise and access to build their business and connect with the most profitable customers. For more information, please visit, http://www.asdonline.com

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Lori Higgins

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