The Pensacola Bay Area CVB Goes Live with New Media Gateway

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The Pensacola Bay Area Convention and Visitors Bureau officially went live with NMG's Destination Business System this Tuesday, June 1st, and has been successfully implementing their new platform capabilities. "We are very excited about the CRM going live, especially because we'll have the Ad Hoc reporting tool, which will enable us to view our business in a 360 approach," says Ed Schroeder, Executive Director at the PBACVB.

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We selected NMG because of their strong passion, commitment and desire to work with us.

In February of 2010, The Pensacola Bay Area Convention and Visitors Bureau (PBACVB) had selected New Media Gateway's Destination Business System, which is comprised of an industry specific, web-based Customer Relationship Management system (CRM) and Digital Marketing Center (DMC) solution which together help to increase meeting, convention, and leisure travel business for the most innovative destination organizations worldwide.

After fully evaluating New Media Gateway's technology platform against that of their previous provider's, the decision was made to switch to NMG in order to secure increased efficiency in their sales productivity as well as in the effectiveness of their overall marketing and sales efforts.

The Bureau officially went live with NMG this Tuesday, June 1st, and has been successfully implementing their new platform capabilities such as Ad Hoc reporting tool which single handedly eliminates the need for a destination marketing resource to build reports from multiple, disjointed systems.

"We are very excited about the CRM going live, especially because we'll have the Ad Hoc reporting tool, which will enable us to view our business in a 360 approach," says Ed Schroeder, Executive Director at the PBACVB.

The bureau needed a partner and platform that stood on the leading edge of innovation, was better tailored to meet its specific business needs, and was also flexible enough to support growth efforts moving forward, so the choice to move to New Media Gateway was obvious. When Mike Bersabal, Pensacola Bay Area Convention and Visitors Bureau E-Commerce and Internet Marketing Manager, was asked why the PBACVB decided to switch to NMG, he responded:

"We selected NMG because of their strong passion, commitment and desire to work with us."

About New Media Gateway, Inc. New Media Gateway, Inc. is the leader in providing the most sophisticated and comprehensive digital marketing to destination marketing organizations. NMG helps them to expand their brand, drive more visitors, exceed member/partner expectations and increase productivity with its suite of on-demand products. NMG also offers a full suite of interactive services built specifically to increase meeting, convention, and leisure traveler business.

About Pensacola Bay Area Convention and Visitors Bureau
The PBACVB offers everything from on-line comprehensive visitor and meeting planner guides to a live area web cam cast on their website. The bureau also assists meeting planners and the like with securing the most competitive bids, planning/leading site visits, and tours for corporate meetings, reunions, and conventions of all sizes for the Pensacola Bay Area.

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Cassie Pekar
New Media Gateway
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