Publishing Upstart Electric Literature Launches First Multimedia Literary Magazine for the iPad

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• First Literary Magazine to the iPad • Featuring fiction by Pulitzer Prizewinner Michael Cunningham (The Hours), MacArthur “Genius” grant winners Colson Whitehead and Lydia Davis, literary heavyweights Jim Shepard, Rick Moody (The Ice Storm), Aimee Bender, and more. • Video, audio, and interactive graphics add a dynamic new dimension to a classic form.

ElectricLit FREE for the iPad

“The future is personal,” said Andy Hunter, Editor in Chief of Electric Literature. “Our iPad app is a wonderful way to experience our stories and videos, and allows us to build a relationship with our readers."

Electric Literature is the first literary magazine to release an iPad edition, ElectricLit FREE, available now in the iTunes store. The app, featuring enhanced video playback, a built-in audiobook, live readings by EL authors, full-color images, exquisite large-screen design, and interactive graphics, has been designed and developed from scratch by the publisher, who’s mission is to use new media and innovative distribution to keep literature vital in the digital age.

ElectricLit features original content by award-winning writers like Michael Cunningham (The Hours), MacArthur “Genius” grant winners Colson Whitehead and Lydia Davis, and literary heavyweights Jim Shepard, Rick Moody (The Ice Storm), and Aimee Bender, alongside the publisher’s signature video collaborations. The collaborations have established a high-water mark for book videos, garnering praise in The New York Times, Los Angeles Times, USA Today, The Huffington Post, and Entertainment Weekly, who write, “it makes me forget how much I hate book trailers.” Thanks to the multimedia capabilities of the iPad, the films can now be seamlessly paired with the stories that inspired them.

The new format also allows Electric Literature to feature audio recordings of authors and actors reading the stories, alongside rich, beautiful photography and art.

The free application comes pre-loaded with work by Jim Shepard, along with Rick Moody’s “Some Contemporary Characters,” which was famously written for and first serialized via Twitter, a move that helped @ElectricLit gain over 150,000 followers, more than any other publisher in the world.

Users of the app can also purchase any issue of Electric Literature’s eponymous anthology series, enhanced with video and audio content, for just $4.99 a copy – 50% off the paperback price. Additionally, the new platform allows the publisher to periodically provide free content to their readers and update them on happenings in the literary world.

“The future is personal,” said Andy Hunter, Editor in Chief of Electric Literature. “Our iPad app is not only a wonderful way to experience our stories and videos, but it also allows us to build a relationship with our readers, which just isn’t possible on any other platform.”

About Electric Literature
Founded by writers intent on creating a viable publishing model for literary fiction in the digital age, Electric Literature is a quarterly anthology of some of the most stunning, innovative, and moving short fiction being written today.

"The premise is simple but brilliant: pick great writers and broadcast them to the wider world using technology that speaks to the contemporary consumer." – Flavorwire

http://www.electricliterature.com

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Andy Hunter
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