LoKast App Offloads 2%-15% of Mobile Data Usage from AT&T Network in First Two Months

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App becomes part of solution to mobile bandwidth overload

Early results from LoKast demonstrate that seemingly a proximity social networking app, LoKast is in fact one of the few readily available solutions for the carriers' network congestion problems. NearVerse looks forward to working with carriers to proliferate proximity-based networking apps and technology on a broader scale, in order to offload the wireless networks

Today NearVerse, maker of the popular LoKast proximity-based social networking app, is reporting some positive signs in how its users are sharing media in close proximity while reducing stress on overloaded wireless networks.

In the past two months, NearVerse has found that the average person using LoKast for music, photo, and video sharing are re-directing 5mb of data off-network, or 2% of overall bandwidth on a monthly basis.

The percentage of bandwidth reduction goes up to 15% when compared to all media sharing activities, which is estimated at 33MB per person. Media sharing includes sending multimedia via email or MMS. A rapidly growing segment of data usage, 33MB in media sharing traffic is roughly 13% of the total data traffic consumed on the iPhone, estimated at 250 MB per month.

At a time of historic mobile Internet congestion, LoKast offers a glimpse of the first real impact of its "data carpooling" solution, effectively offloading significant data traffic to readily abundant non-carrier resources, including WiFi and Bluetooth.

"Early results from LoKast demonstrate that seemingly a proximity social networking app, LoKast is in fact one of the few readily available solutions for the carriers' network congestion problems. NearVerse looks forward to working with carriers to proliferate proximity-based networking apps and technology on a broader scale, in order to offload the wireless networks," states NearVerse CEO Boris Bogatin.

Now the company is in talks with several mobile operators and currently on its way to deploy large-scale, proximity-based media sharing applications.

NearVerse launched the LoKast app in March at SXSW this year as the world's first "disposable social network", and has already reached 150,000 downloads. LoKast is the first proximity-based social network that goes beyond just 'checking in' and promotes real-time discovery and the exchange of rich media between users within a 300 ft. radius.

LoKast early growth has come mainly from the music industry. Over thirty artists are using the app as their defacto digital promotional tool at live events. Artists include Third Eye Blind, Echo and the Bunnymen, Infected Mushroom, The Boxer Rebellion, The Ruse, Truth & Salvage, VICIO, Shooter Jennings, Fair to Midland, Nonpoint, Jets Overhead, Bazaar Royale, BlackMahal, Balún, DJ Sun, Mark Farina, Salvator Santana, Scott Hardkiss, Soulstice, The Pimps of Joytime, and Katia.

For more information on the company visit: http://www.nearverse.com/mobile-platform/

About NearVerse:
NearVerse is a venture-backed, wireless IP networking company, improving the quality of mobile Internet experiences by unifying short-range wireless and carrier networks into an optimized system. NearVerse's technology platform offloads wireless networks, enables rich proximity experiences, and accelerates mobile Internet speeds, demonstrating data transfer and content delivery rates that are 5-10X faster than those of 3G networks.

NearVerse's first application, LokastTM, offers users a rich and dynamic proximity-based social networking experience within 300 feet of other users, powered by NearVerse's high-speed networking technology. LoKast allows users to set-up ad-hoc portals, populate them with real-time media (music, videos, photos, web links) as well as add other real-time info, immediately discover other users nearby and their portals, and share rich media with each other.

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Bob Patterson
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