Commercial Parts & Service Inc. Completes First Stage of Re-Branding Strategy

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Re-Branding lays the groundwork for growth plan. First stage included artwork for over 45 vehicles, new website and transition of brand and icon.

We do not intend to sit on our laurels. Commercial Parts & Service, Inc. is a fantastic brand of commercial kitchen equipment support and now is the time to share it with a larger community.

Commercial Parts & Service, Inc., Ohio's leading OEM parts and service provider for commercial kitchen equipment, recently completed the first stage of a re-imaging campaign. Key to the campaign is a new tagline: "Equipped to Serve you Better", meant to capitalize on a 40-year commercial kitchen equipment service record of being a premier servicer in the Cincinnati, Columbus and Dayton markets and beyond.

"I'm proud of our history as a leader in the OEM parts distribution and servicing of foodservice equipment," remarked Steve Sliter," President of Commercial Parts & Service, Inc. "As the third generation of my family to lead this company, along with my brother Jeff, we do not intend to sit on our laurels. Commercial Parts & Service, Inc. is a fantastic brand of commercial kitchen equipment support and now is the time to share it with a larger community."

Thus far the campaign has included the following:

  • A new logo and all new papers and corresponding marketing pieces
  • Complete overhaul of over 45 vehicles with new artwork
  • New website with full e-commerce capabilities and access to thousands of parts and service manuals
  • Mission Statement and Vision Statement revisions to better reflect the purpose and goals of CPS

"It's an exciting time to be with Commercial Parts & Service," said Dan Farmer, Director of Business Development and Certified Foodservice Professional. "We are one of the fastest growing OEM parts distributors for commercial kitchen equipment and we're gearing up to bring the CPS experience to new areas. With the fantastic manufacturing and industry partners we have right now it's a matter of when, not if."

The next stage of the re-branding campaign will include exposing the brand to the new marketplaces that have been identified for growth, moving the brand to print and web media and establishing an external newsletter to maintain a presence with our customer base.

Since 1972 CPS has been caring for the commercial kitchen equipment needs of the greater Ohio area. CPS is also one of the largest OEM parts distributors in the United States and beyond. With active branches in Cincinnati, Columbus and Dayton and satellite locations in Cambridge, Chillicothe, Galion, Lima and Logan, CPS is the largest service company of its kind in Ohio. CPS has been a CFESA member since 1976 and is proud to be a Certified CFESA (Commercial Food Equipment Service Association) Company.

For more information about Commercial Parts & Service please call 800-837-2828 or visit http://www.cpsohio.com.

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Dan Farmer, CFSP
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