K'NEX President Michael Araten to Speak at Licensing Expo

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Michael Araten, president and CEO of K'NEX Brands will participate in a panel discussion titled “Putting It Together: A Strategic Checklist for Licensees” at the upcoming Licensing International Expo in Las Vegas, NV.

Putting It Together: A Strategic Checklist for Licensees

Michael Araten, president and CEO of K'NEX Brands, an international leader in the construction toy industry, will participate in a panel discussion titled “Putting It Together: A Strategic Checklist for Licensees” at the upcoming Licensing International Expo in Las Vegas, NV.

The presentation will include a case study of licensed toy product introductions, a discussion of the factors to consider in a licensing deal, a roadmap of the partners needed to make a license successful, game theory and negotiation advice in talking to licensors and tips and best practices.

Joining Michael Araten in the panel discussion will be Ann Kearns, Vice President, Licensing for Global Toys, Sesame Workshop and Paul Sparrow, Director of Retail Development for NASCAR. K’NEX produces Sesame Street and NASCAR licensed products.

“Putting It Together: A Strategic Checklist for Licensees” will take place on Wednesday, June 9 from 11:45 a.m. to 1:15 p.m. as part of Licensing University at the Licensing International Expo in Las Vegas, NV. For more information and to register please visit http://university.licensingexpo.com/.

About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

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Aimee Cirucci
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