New Survey Report Assesses Website Publisher’s Plans to Support the Apple iPad and HTML5

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Fifty-seven percent of organizations that deliver video online are supporting the iPad, or will be by the end of 2010.

Contrary to Apple CEO Steve Jobs' well-publicized criticisms of Adobe's Flash, the majority of respondents who use Flash on their sites were happy with the technology's performance, security, and end-user satisfaction

Fifty-seven percent of organizations that deliver video online are supporting the iPad, or will be by the end of 2010. That's one of the many compelling findings in a new survey-based report from StreamingMedia.com called “Supporting the iPad and HTML5— Timing, Motivation, Costs, and Scope,” which details the plans of 1,147 survey respondents regarding support for the iPad, the HTML5 video tag, and a variety of mobile devices.

The report also provides implementation data such as content and monetization plans, development budgets, and feature sets, enabling report buyers to make better-informed decisions about the timing, scope, and costs of their own iPad- and HTML5-related implementations. Further, the report breaks down all responses by demographic category: organization type, annual revenue, target market, and size of video library. On the topic of HTML5, a slight majority of respondents (51%) said they did not intend to convert over to the HTML5 video tag—even with a fallback of Flash or Silverlight—“in the foreseeable future.”

In addition to planned support for the iPad and HTML5, the report asked respondents about their plans to support other mobile platforms, including Google’s Android platform, as well as BlackBerry and Palm. At least 65% of respondents planned to support the iPhone/iTouch devices, dropping down to 23% for Palm devices. In addition, 53% of respondents planned to offer a generic video stream for devices not specifically supported via webpages or apps. [See graph 3]

Other Notable Findings

  •     36% of media organizations plan to support the iPad by the end of 2010.
  •     30% of all organizations with revenue under $1 million plan to support the iPad by the end of 2010, but only 13% of organizations with revenue topping $1 billion have the iPad on their short-term road map
  •     On average, online video producers will deploy 25% less content to their iPad app or website than is available on their primary websites.
  •     32% of respondents said that the lack of a single HTML5-compatible video codec is holding them back from moving to HTML5.
  •     Contrary to Apple CEO Steve Jobs' well-publicized criticisms of Adobe's Flash, the majority of respondents who use Flash on their sites were happy with the technology's performance, security, and end-user satisfaction.

About the Report
“Supporting the iPad and HTML5” was written by StreamingMedia.com contributing editor Jan Ozer, and produced in partnership with Database Trends and Applications, a magazine produced by Unisphere Media, which, along with StreamingMedia.com, is a subsidiary of Information Today, Inc. The original survey was created, implemented, and analyzed using http://www.surveymethods.com, and the survey report is 41 pages long, with 41 information tables.

The appendix to the report contains 18 demographic-specific survey reports detailed in the table of contents available at the link below, totaling an additional 722 pages. These additional reports allow survey purchasers to view survey data specific to their organizational type (media, nonmedia, educational, governmental, worship/nonprofit), annual revenue, market served (B2B, B2C, B2Both), and the number of video files posted on their websites.

Report Pricing and Availability
The report is available inn three editions: report including appendices ($199.99), report only ($59.99), and appendices only ($159.99). All versions are available now for purchase and download in PDF format on the StreamingMedia.com and Database Trends and Applications websites. For more information, including the complete table of contents and expanded executive summary, visit http://www.streamingmedia.com/Research/

About StreamingMedia.com – Publishing and Research
When corporate executives are charged with designing and implementing a digital media strategy for their own companies, no matter what the sector, they turn to us for guidance. The Streaming Media Research and Publishing division of Streaming Media was created to deliver solid, meaningful, data-centric research to this no-nonsense audience—the kinds of answers that nobody else can find, to the kinds of questions that nobody else even knows enough to ask. We pride ourselves in giving value to clients and partners by offering timely, in-depth research and leveraging our network of media assets and strategic relationships to deliver the information you need to move your business forward. For more information, visit http://www.streamingmedia.com.

About Database Trends and Applications
Database Trends and Applications magazine is published by Unisphere Media, a division of Information Today, Inc. based in Chatham, New Jersey. Unisphere also publishes the 5 Minute Briefing series of email newsletters and conducts research within specialized segments of the IT market independently and in support of major industry user organizations. For more information visit http://www.dbta.com.

About Jan Ozer
A recognized expert in video compression technologies, Jan Ozer has worked in digital video since 1990 and benchmarked codec performance since the CD-ROM days of 1994. Jan has written many authoritative articles on streaming technologies for StreamingMedia.com, Digital Content Producer, EventDV, and PC Magazine, and several research-based white papers compared the performance of streaming video codecs. Jan has written or contributed to 16 books on digital video, translated into seven languages. In addition to frequently teaching short courses for organizations like StreamingMedia.com, Jan has instructed 2- and 3-day video production seminars since 1992. Jan is also the owner and principal contributor to http://www.streaminglearningcenter.com.

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