Salem, MA (PRWEB) June 7, 2010
LaVoie Group, the leader in life sciences and pharmaceutical strategic communications, today announced the appointment of Cindy Miller as Vice President, Product and Marketing Communications. As an experienced leader in pharmaceutical marketing and communications, Cindy will provide strategic counsel and public relations guidance that will span LaVoie Group’s client base.
Donna L. LaVoie, President and CEO, commented, "Cindy’s considerable talent and experience will prove invaluable to the LaVoie Group and our diverse portfolio of clients and will be an excellent complement to our current team. Cindy has the vision and tactical skill, as well as a strong leadership background and proven ability to support the brands of some of the largest pharmaceutical and specialty pharmaceutical companies that will make her a great asset to the LaVoie team as we undergo a phase of focused growth.”
In a career spanning over 13 years, Cindy has held numerous leadership positions for communications agencies that have included CommonHealth, Grey Healthcare, Williams Labadie, and Interpublic Group, in addition to work in medical education, promotional advertising, and public relations. Ms. Miller has utilized her extensive knowledge of the marketplace for strategic planning and execution designed to build brands and cultivate successful customer relationships.
At the LaVoie Group, Ms. Miller will be leading programs for the agency’s pharmaceutical and biotechnology clients and providing strategic counsel for ongoing public relations and communications efforts, in addition to targeted branding and product launch projects. Cindy will also be a key force in driving the agency’s growth as it expands and adapts to changing market realities and the ramifications that these changes have had on the competitive landscape for LaVoie Group’s clients and the life sciences industry as a whole.
Cindy Miller, Vice President, Product and Marketing Communications, commented, “I am thrilled to be joining the LaVoie Group at such an exciting time for the agency. The biotechnology and pharmaceutical industry is at a crucial place right now, where old models of doing business are being pushed out in favor of an entrepreneurial and innovative movement that is fostering the development of life-saving and game-changing therapeutics. I look forward to working with the team at LaVoie Group and their impressive client roster to help in growing the business of some truly exciting companies.”
About LaVoie Group
LaVoie Group partners with leading life sciences brands to build their companies, attract capital, and reach key stakeholders through integrated communications programs. We provide senior-level counsel to our clients, create visibility, and develop strategies and implementation tactics for corporate and/or product programs on a global scale. Our clients range from privately held start-ups to industry leaders in life sciences such as Pfizer Inc., sanofi-aventis, Alphatec Spine, Invida Group, Vertex Pharmaceuticals, Rockwell Medical, and Cardioxyl Pharmaceuticals. LaVoie Group is ranked by O’Dwyer’s PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored by the LACP as “Boutique Agency of the Year” in both 2008 and 2009. For more information, please visit http://www.lavoiegroup.com.