Velocity and Vivid Join to Lead Creation of Team Epic

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New Company Includes Award Winning Agencies that Provide a Range of Services Unprecedented in Lifestyle Marketing Industry

Velocity Sports & Entertainment and Vivid Marketing announced today the formation of Team Epic, a lifestyle marketing agency bringing together two of the premier brands in the sports and entertainment marketing business. Long heralded for their strategic capabilities, creative outputs and innovative approaches to their clients, Team Epic has been formed to ensure that Velocity and Vivid clients are completely responsive to the needs and desires of consumers now and into the future. Team Epic will bring together not only the award winning capabilities of Velocity and Vivid, but also incorporate the premier market research expertise of SRi, and global digital prowess of Isobar. Each of these agencies is part of Aegis Media.

This combination of best in the business expertise will make Team Epic the only agency in the industry bringing together the depth and breadth of resources within the four key pillars of a forward thinking
lifestyle marketing firm.

  • World-class, strategic lifestyle marketing and sponsorship management (Velocity Sports & Entertainment)
  • Award-winning experiential marketing with vast field resources (Vivid Marketing)
  • Limitless digital marketing capabilities through a greater level of partnership with the largest digital global agency network (Isobar)
  • Industry-leading and innovative market research and measurement analytics (Sponsorship Research International)

Initially Team Epic clients will include FedEx, IBM, Sports Illustrated, Charles Schwab, and Mars Chocolate NA. While Team Epic offers its clients any combination of the above service offerings, Vivid, Velocity, SRi and Isobar will continue as vital entities, providing specialized services for each of their existing clients.

“Team Epic has been developed with an eye on today’s consumer trends,” said current Velocity Principal Mike Reisman. “We believe it is critical to provide our clients forward thinking ideas to get as close to their consumers – both B2B and B2C – in the most intimate, compelling and measurable ways. Our vision for Team Epic, one that is shared across all Aegis Media operations, is to deliver best in class, customized services to our clients. The seamless integration of live experiences and digital platforms is exactly what the convergent marketplace demands.”

The core Team Epic employee base includes over 200 members with offices in Norwalk, Connecticut, Atlanta, Charlotte, Boston, San Francisco, and London. These employees will form client teams that are seamless in nature as client needs are met – whether strategic, creative, digital, experiential or otherwise, Epic’s promise to its clients is that they will never feel compromised by agencies working in silos.

“Core to the Team Epic brand promise is the idea of “personalization,” said current Vivid Principal Erik Peterson. “We believe this is a pervasive thread which runs through the fabric of this new organization – whether guiding brands to develop personal relationships with consumers; the long standing personal relationships we have with our clients; and, the intensely personal approach we have to developing a top in industry culture for our employees.”

“This is particularly compelling for our future clients,” said current Velocity Principal Dave Grant. “Too many agencies compartmentalize their services in the areas of digital, experiential, market research and strategy. We believe our difference will be the ability to streamline services in a highly productive manner.”

Team Epic will be managed by an Executive Committee of current Velocity Principals Dave Grant, Mike Reisman, Bob Wilhelmy and Alex Nieroth and Vivid Principals Erik Peterson and Andy Cook (who will be Team Epic’s Chief Creative Officer).

Team Epic also has launched its new website at http://www.anepiccompany.com , effective with today’s announcement.

About Velocity Sports & Entertainment

Velocity Sports & Entertainment was launched in 1999 and has been widely heralded from the beginning as an agency with strong industry relationships, unparalleled strategic pedigree and creative promotion capabilities. Velocity has U.S. offices located in Norwalk (Conn.), Atlanta, Charlotte, and San Francisco and a U.K. operation based in London. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. Velocity has become a leader in helping clients extend their programming into both on line and off line executions and also brings a wealth of award winning programming to its clients. Velocity has also become known for the outstanding culture it has cultivated within its agency. Velocity has been a Sports Business Journal Consulting Agency of the Year finalist and also been ranked as high as second in the PROMO Magazine ranking of the top 100 marketing services agencies in the country.

For more information about Velocity, please visit http://www.teamvelocity.com

About Vivid Marketing

Vivid Marketing is an award-winning experiential marketing agency delivering turnkey sports and business solutions to a roster of blue-chip clients. Since its formation in 1998, Vivid has created memorable, personal consumer experiences via grassroots programs, retail events, mobile marketing tours, product launches, sampling programs and on-site sponsorship activation. Vivid’s vast range of field marketing resources provides industry leading quality control mechanisms. Vivid is also known for its inventive and ground breaking creative programming. Their approach to inspirational ideation has allowed it to provide clients some of the most innovative programming in the industry. Vivid is a heavily awarded agency most recently being named Sports Business Journal’s Event Marketing Agency of the Year. They also took home the Ex Award for the “Best Proprietary Property” for its creation of the NERF Dart Tag League.

For more information about Vivid, please visit http://www.makeitvivid.com

About Sponsorship Research International

SRi is one of the world’s leading sponsorship and experiential marketing research consultancies. They are an industry pioneer with over 20 years of proven experience. During this time SRi has helped some of the world’s leading brands, properties and agencies make sponsorship and experiential marketing accountable through custom designed research programs. They are one of the only full-service sponsorship research firms in the world which combines a sophisticated computer-based exposure analysis system with traditional quantitative and qualitative research methodologies. They offer a suite of tools and approaches designed to help clients assess each stage of the sponsorship process: from initial property analysis, through activation plan testing to post program evaluation.

For more information about SRi, please visit http://www.teamsri.com

About Isobar North America

Isobar is Aegis Media’s full-service digital communications agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today's technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America's team of more than 200 digital experts have been transforming the way the world's biggest brands reach, connect and engage with consumers since the Internet's inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok.

With locations in Boston, New York, San Francisco and Toronto, Isobar North America is one of the most heavily awarded agencies in the industry with 2010 honors alone mounting (inclusive a 2010 Promo first place award for Blurb; a 2010 Effie Award for EA Sports; a 2010 MI6 Game Marketing Award for EA Sports and a finalist selection in the 2010 American Business Awards for adidas otherwise known as The Stevies).

For more information about Isobar North America, please visit http://www.isobar.com

About Aegis Media

Aegis Media, part of Aegis Group plc, has unified some of the world’s leading marketing and media services brands to help create measurable competitive advantage for clients in a converging world. As a group, Aegis Media provides marketers with intelligently-integrated programs delivered by best-in-class specialists who defy traditional agency models to create intensely customer-centric solutions.

The group is built around five network power brands including Carat (Communication Planning and Media Buying), Vizeum (Communication Planning and Media Buying), Isobar (Full-service Digital), iProspect (Performance and Search Marketing) and Posterscope (Out-of-home Planning and Buying).

In the Americas the group is enhanced by regional best-in-class specialists including Velocity (Sports and Lifestyle Marketing), Vivid (Experiential Marketing), SRi (Sponsorship Marketing Research), Copernicus(Marketing Sciences Consulting), The Brand Experience (Brand Storytelling & Corporate Experience), IMX (Corporate Trade and Barter) and Clownfish (Sustainability Consulting).

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Chris Caldwell
Team Epic
203.831.2100
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