(PRWEB) June 9, 2010
Inbound Sales Network, a company focused on blending sales excellence with marketing expertise, today announced its partnership with Colorado-based Net-Results Marketing Automation.
Inbound Sales Network works with business-to-business clients to generate high-quality leads through an inbound or interest-driven approach as opposed to the more traditional outbound sales and marketing efforts. Using tried and true tactics such as developing timely and germane content to pique leads’ interest, Inbound Sales Network then relies on the latest marketing automation strategies to streamline the process.
“Partnering with Net-Results feels like such a natural extension of what we do at Inbound Sales Network,” stated Andrew Hunt, Founder of Inbound Sales Network. “For the last ten years, I have been helping marketing teams develop inbound leads and qualify them on a deeper level so sales can be more successful and efficient. Automating these qualification processes will be a huge win.”
One of the reasons Inbound Sales Network selected Net-Results is because of the platform’s ability to configure and automate multi-step nurture campaigns. Using the tools available through Net-Results, the leads generated by Inbound Sales Network are qualified through these automated, multiple touch-point campaigns to gauge each prospect’s level of interest—and ensure sales spends its time focusing on the most qualified ones. Inbound Sales Network also appreciates that Net-Results shares its passion for providing solutions that are customized to the needs of its clients rather than a one-size-fits-all approach.
Matt Filios, COO of Net-Results, stated, “Inbound Sales Network’s dedication to producing amazing ROI for clients aligns perfectly with Net-Results’ goal for end-users and channel partners. The energy and talent at Inbound Sales Network makes it an exceptional company in all aspects and one we are proud to call a partner.”
About Inbound Sales Network
Inbound Sales Network (http://www.inboundsales.net), based in Toronto, Ontario, merges leading sales and marketing expertise into a single practice. The company brings these two often conflicting perspectives together to create integrated strategies and tactics around winning new customers and expanding current customer successes for their clients.
Based in Golden, Colorado, Net-Results (http://www.Net-Results.com) provides marketing automation software-as-a-service (SaaS) to companies of all sizes. The Net-Results platform is designed to “listen” to prospects and customers as they interact with websites and marketing campaigns which makes it straightforward to identify sales-ready leads—and shorten sales cycles. Net-Results’ combination of power, simplicity and affordability is an unmatched value in marketing automation.