Greenville, SC (PRWEB) June 9, 2010
It was raining buckets as play got underway for the final round of the recent Furman Collegiate Golf Tournament, and Clemson University’s nationally ranked golf team members donned their KENTWOOL Golf Socks before they ventured onto the course in the dismal weather.
According to Head Coach Larry Penley – who has led the Tigers to more regional titles than any other coach in college golf (7 in total) – it rained off and on all day, heavy at times, drenching the clothes and shoes of his players. “After the round, our players commented that their feet were dry although their shoes were soaked. Even the inside of their shoes were wet, but their feet remained dry.” After finishing that challenging day of play at 7-under par and winning the tournament by 14 shots, Penley enthusiastically wrote, “Our players are completely sold on KENTWOOL socks! Every comment has been positive and they are now part of our team uniform!”
The socks were not a one-time wonder for the 14th ranked Tigers who just made their 29th straight appearance in the NCAA National Tournament. Coach Penley also described the team’s recent experience during the Palmetto Intercollegiate Tournament in Aiken, SC, where the players walked a total of 36 rugged holes of golf in a single day wearing brand new shoes. Penley was expecting problems for some of his players’ feet, but confirmed that there was not a single blister, and the team raved about “how good their feet felt after the long day. We ended up finishing second, but I was encouraged by our play and ability to handle a 36-hole day. The Kentwool socks certainly made a difference in our performance!”
According to KENTWOOL CEO, Mark Kent, “Wearing our socks under the most challenging conditions will only make you love them all the more. And while we have engineered, developed and marketed our product to be the premier golf sock in the world, tons of people tell me that KENTWOOL is becoming part of their lifestyle well beyond the golf course. According to the humbling number of written and verbal accolades we’ve received since introducing the product to the public in February, they’re just too comfortable to reserve exclusively for athletic pursuits – although admittedly, we’re rapidly developing a whole new fan base of serious runners and tennis players.”
The PGA Nationwide Tour’s high-profile BMW Charity Pro-Am Tournament in mid-May proved to be another hotbed of interest for KENTWOOL golf socks, which are touted as “the world’s best.” The week-long event is the only tournament on the Nationwide Tour where amateurs and celebrities are grouped with tour pros in a four-day better-ball competition that takes place over 3 championship courses in the Western Carolinas, including the Fazio-designed Thornblade Club in Greenville-Spartanburg. Professional golfers, celebrity players and caddies alike continuously stopped by the KENTWOOL “Sock Central” tent to offer their glowing approval and to show-off their socks. The majority of players remarked on the extraordinary comfort and support that the socks gave their feet compared to traditional cotton athletic socks. Word spread as the KENTWOOL sales & marketing team could be seen throughout the tournament venue in their “Rock the Socks” T-shirts (which also became highly prized), and even Nationwide Tour executives stopped by the KENTWOOL booth seeking socks based on the positive remarks they were hearing from their tour players.
Some of the golfers seen sporting KENTWOOL socks over the weekend included Ryan Dillon, Gary Christian, Dave Schultz, and Sonny Skinner. Celebrity Catherine Bell of the hit TV show “Army Wives” donned a pair as did Golf Channel analyst Kay Cockerill. But enthusiasm was not solely reserved for the players, as sales of the product were brisk to the multitude of spectators. According to KENTWOOL Golf Development Director, Gil Patrick, one gentleman bought fifteen pairs based on how impressed and pleased he was with the quality and feel of the product.
Mark Kent continues to be enthusiastic about the growth potential of his company’s premium socks in the golf apparel market and beyond. In the coming months, marketing strategies will concentrate on generating greater awareness for the product on a national and international basis. Since the launch of the high-end performance product – known for its integrated foot technology system – earlier this year, online sales of the product via KENTWOOLTOUR.com have been registered with buyers from more than 40 states and internationally. Likewise, KENTWOOL socks are also offered at a growing roster of exclusive retail locations at some of the country’s top-ranked golf courses and pro shops – including The Greenbrier, The Cliffs, and The Broadmoor. KENTWOOL is also supporting a number of community and charitable initiatives, including its participation in the upcoming Golf Benefit for the Cancer Society of Greenville County, South Carolina, on June 14th, during which it will donate 128 pairs of KENTWOOL Golf Socks.
KENTWOOL Press Release Attachments
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